Guest blogger Written by

Tsz Kam Yeung

Hello, I am Tsz Kam Yeung from Hong Kong and I am studying MSc Events Marketing.

Why Bournemouth University? 

There are not many universities that have a combination of events and marketing on their postgraduate courses. Normally, they either have just event management or just marketing. However, the course at BU has fulfilled my interests, as I love Marketing and enjoy organising activities for people. 

The difference between events marketing and events management is that the events marketing course is more focussed on how we use events for marketing and is based on experiential marketing. We have to learn about how to use an event to create a unique experience for customers by using different methods, such as guerrilla and ambush marketing.

Work placement opportunities

The duration of my course is 1-year full time without a study exchange or work placement. However, if you want to gain experience overseas, you could choose a work-placement or a study abroad programme. Both of them could strengthen your CV and help you get a full-time job offer after you graduate. In addition, there may be good news for students who are not good at exams as, in my experience, the course mainly consists of assignments, both individual and group work.

Learning from diversity

Some of our units are the same as the MSc Events Management, so we have the lectures together. The students on the course come from a variety of countries and backgrounds and you will have the opportunity to learn in a diverse environment and expand your social network.

Practice from day one

Our first assignment was to create a marketing communication plan for the Arts by the Sea Festival, which is a live event happening in Bournemouth every October. We had to think about potential problems, study the target audience and the competitors by using research tools such as SWOT and Brand Prism. After we analysed all these factors, we decided on what kind of promotional tools to use in order to enhance awareness and encourage people to attend the festival.

Budgeting creatively 

My favourite unit is Contemporary Events Marketing. This unit helps us to understand the current market and come up with a contemporary marketing plan for our assignment, which is promoting a live event with a £1000 budget. The lecturer told us that our idea should have no limitations and we must use your creativity. Although we are not actually spending the money, having a budget limit for planning forces us to think about what we could actually do in real life, as budgeting is one of the most important things to consider when promoting an event. Also, if the idea is good and feasible, the University may be able to use it in the future.

If you have a lot of crazy ideas and want to do something related to people, you may consider studying Events Marketing.

By Tsz Kam Yeung, Hong Kong, MSc Events Marketing, 2017/18