Nicolas Gregori
Nicolas completed his degree in Tourism and Hospitality Management at the International School of Management in Dortmund, Germany, in 2008, and then went on to complete a Masters in Tourism Marketing at Oxford Brookes University.
He travelled and worked a lot throughout his studies and it was during this time when Nicolas discovered his interest in e-tourism. “I got progressively fascinated by the potential and benefits that lie in the internet for a contemporary traveller. From a personal point of view I followed the development of tourism in the context of the internet in general and social networking in particular,” he says.
“And I discovered my interest in e-tourism from an academic point of view towards the end of my bachelor degree in Germany when I choose an IT in Tourism module as my elective. Then during my Masters studies I discovered a research interest in online marketing and e-tourism and these subjects really fascinated me,” says Nicolas.
Through internships and university-related projects, Nicolas has gained insights into various areas of the tourism industry, with a particular focus on marketing and market research. Among other projects he has worked for a Berlin-based tourism consultancy and Dusseldorf Airport.
And it was BU’s strong links with industry that attracted Nicolas to the School of Tourism. “In addition to its world-class reputation and leading research, I appreciate that the School has strong links with the real business world through being actively involved in tourism consultancy. I’m very much looking forward to being part of an international research community and such a renowned department,” says Nicolas.
He adds: “I am looking forward to embarking on a challenging and interesting learning journey, and exploring a research field that has not yet been addressed by many tourism academics.”
Nicolas’ research project title is: Innovative service marketing delivery using social media networking: Learning from review websites in the tourism/hospitality industry