In January 2013 I started a research project called: ‘The Relevance of Social Media when Generating International Engagement for Conferences’. The core aim of this research is to determine the influence that social media engagement by conference convenors might have on a total conference experience of delegates. Additionally how social media can add value to the different needs and wants of conference delegates and this way increase all delegates’ conference value. This research project will be conducted for the International Federation for IT and Travel & Tourism (IFITT); hence Prof. Dimitrios Buhalis and Dr. Alessandro Inversini will supervise this research project.