Nicole Ferdinand and Dr. Katherine King of the Events and Leisure Group in the School of Tourism were invited to attend the third annual meeting of the European Tourism Futures Institute (ETFI), which was held at the European Parliament in Brussels on September 16th-17th 2013. Among the items raised at the meeting was the Festival Impact Monitor, a successful Bournemouth Fusion Investment Fund bid submitted under the Co-Creation and Co-Production Strand. This project seeks develop an event evaluation approach to overcome the limitations of existing qualitative and quantitative methods. ETFI were contacted prior to the submission of this bid to act as an international partner. Jeroen Oskam, Programme Manager for ETFI was very enthusiastic in supporting this project as it fits in very well with the forward looking orientation of his institution. For more on the Festival Impact Monitor, please see this link.
By Nicole Ferdinand