An Audience with Fiona Jeffery – March 14

Tourism expert Fiona Jeffery, who is chair of annual trade exhibition the World Travel Market, will provide a unique insight into her career on Wednesday 14 March, in a public lecture at BU.

Fiona, who was appointed OBE in the New Year Honours list for services to the tourism industry, will be reflecting on her career in the travel and tourism industry, as well as answering questions from students, staff and guests on topics ranging from tourism, marketing, retail, events and hospitality.

She will also be taking part in a discussion about trends in tourism with academics from the School of Tourism.

In 1998 Fiona founded and is now Chairman of the international water-aid charity Just a Drop which the eTourism Lab of BU has been supporting with a social media strategy. The charity aims to deliver clean water to over 1.1 billion people worldwide who have no access near to their homes and by doing so reduce the instance of child death caused by polluted water across the world.

In her role at the World Travel Market, Fiona has created two key initiatives in association with United Nations World Tourism Organisation (UNWTO), launching the Ministers Summit and World Responsible Tourism Day which take place each year at the international event.

Fiona is a trustee of the charity The Travel Foundation, a Board Member of Tourism Society, received the Shine Woman of the Year Award in 2008 and was nominated for the TTG Outstanding Achievement Award in 2011.

The free lecture will be at the University’s Talbot Campus on Wednesday 14 March at 4pm, with registration from 3pm.

If you would like to attend this event you can register online.

Michel Roux Jr speaks at BU Careers Forum

This is an exciting and unique event happening at BU. The School of Tourism will be hosting a Careers Forum, including key note speakers, workshops and a Careers Fair focused on the Hospitality and Events industries.

The event has been organised by current level I Events students as part of their degree. They have done a great job in putting together a great programme for the day and have benefited immensely from engaging with industry in a highly professional manner.

Key note speaker representing the Hospitality industry is Michel Roux Jr: notable for his recent hosting of ‘Masterchef The Professionals’ and ‘Service’ on BBC television but he is also a two-star Michelin Chef at the London restaurant, Le Gavroche. There will also be a keynote speaker representing the Events industry still to be confirmed.

Further details will be available soon through regular updates and marketing campaigns. Please bear in mind that spaces will be limited as there will be invitations to external organisations and educational establishments as well, so please book when available.

Places are free, and open to all staff and current BU students and will take place in the Barnes on Talbot Campus, 3-4pm on 14 March.

Launch of Elsevier’s Journal of Destination Marketing & Management

In response to the significant growth in the number of publications emerging in the field and an increase in interest from policymakers and practitioners in academic research on the theme of tourist destinations, Professor Alan Fyall (School of Tourism, Bournemouth University), Dr Brian Garrod (Aberystwyth University, UK) and Dr Youcheng Wang (University of Central Florida, USA) have recently launched Elsevier’s new Journal of Destination Marketing & Management (JDMM).

The ambitions of the journal are such that it aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as situated in their particular policy, planning, economic, geographical and historical contexts.

The objective of JDMM is to publish up-to-date, high-quality and original research papers alongside relevant and insightful reviews. As such, the journal aspires to be vibrant, engaging and accessible, and at the same time integrative and challenging. The journal will be of particular interest to those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations.

Professor Fyall said: “This new journal provides a really exciting opportunity to consider the truly interdisciplinary nature of tourism destination research. JDMM is the first new journal from Elsevier in the area of tourism studies for more than 30 years which is testament to the increasing interest in the study of tourist destinations and the excellent quality and experience of the journal’s international editorial board”.

As if to confirm this prediction submissions for the first edition look like they will be both an interesting read and of the very highest quality while the journals first special issue on destination experiences (to be published in Spring 2013) has attracted widespread interest from around the world.

BA Leisure Marketing invites all Alumni to 21st celebrations


Alumni are invited to join this celebration of 21 years of Leisure Marketing, organised by a group of current ‘BALM’ students.

Come celebrate, catch up and be reBUnited with alumni friends and lecturers of Bournemouth University. See how the course and University has evolved and raise money in memory of accomplished Leisure Marketing academic Mike Morgan.

Saturday 17 March 2012, 7:30pm – 11:30pm
The Balfour Suite, Bournemouth Football Club, King’s Park, BH7 7AF

Price: £15 – book your tickets at:
Dress code: Smart casual

The evening includes full buffet, venue bar, team quiz, networking activities, speeches and a raffle with proceeds creating a commemorative legacy for accomplished academic Mike Morgan.

Please forward any memorable digital photos taken whilst on the BALM course for use on the event night. Also if you have any dietary requirements or queries please email us at:

We look forward to celebrating with you!

As BALM students, we like to think about the environment!  Please consider using public transport to the

Heather Hartwell in Which? Magazine

Have you ever been to Lochmuir or Willow Farm? No, because neither place exists. They are fictional locations created by Marks and Spencer and Tesco as origins for their Salmon and Chicken.

Associate Professor in Food Service and Applied Nutrition Heather Hartwell spoke to Which? Magazine about her research into food labelling. Discussing how the choice of wording can evoke different emotions and affect our food buying habits.

The article explains that words such as ‘real’, homemade and hearty attract people because the words evoke feelings of comfort.

Professor Heartwell said ‘These words fall into the “affective” category. They allude to emotions that can trigger happy memories such as grandma’s apple pie. Manufacturers, retailers and caterers play the nostalgia card and it persuades consumers to buy their goods.’

The article is printed in the current edition of Which? Magazine

Planner for the school of Tourism triathalon hits local press

Louise Hanlon-Brooks and her family on the day of the triathalon

Louise Hanlon-Brooks and her family on the day of the triathalon

Louise Hanlon-Brooks, 39, a mother of three and a resources planning manager for the School of Tourism at Bournemouth University, took part in the challenge to raise money for The Stroke Association, after her father, Roger, suffered a series of mini-strokes in October 2011 on Christmas day.

Her story was published in the Bournemouth Echo today which you can read in full here.

BU’s first ever Hospitality Management Student Conference

BU held its first ever student and industry Hospitality Management Student Conference last week in London.

Over 90 students from the school of tourism travelled to the Kensington Hilton hotel in London, and were joined by around 30 students from West London College, where BU’s top-up hospitality degree is taught.

Final year students were excited about attending the event, hoping for it to provide an opportunity to increase employment prospects and network with potential employers.

Emily McMullan, a final year Tourism Management student said,

“I was interested in coming as I found out there would be a lot of employers from large hotels coming, and as I am going to be a graduate soon I have got to start looking for jobs and possibilities so I really saw today as an opportunity for future employment and networking.”

Students were able to listen to presentations and participate in a live Q&A with leading hospitality professionals from establishments such as Hilton worldwide Europe, Deloitte LLP, charity Hospitality action, and the Inter-Continent hotel group amongst others.

Two of the speakers were BU graduates, James Glover, Vice President of Food and Beverage for Hilton worldwide Europe and Trevor Childs Projects Manager at Ampersand.

James stated that “people and staff are the most important aspect of the business” and that Faulty Towers is the perfect example of how not to run a hotel, whilst complimenting Jamie Oliver as “epitomizing the modern day chef.”

He also commented on the current trend of guests having more knowledge, for example most customers have tasted a red Thai curry in Phuket, therefore expect an exact tasting one in your hotel.

Charles Kidd, head of learning and training delivery for Europe, Asia, Middle East, Africa China and Australia for the Inter-Continent Hotel Group said he was keen to start working with BU grads,

“I think they are really passionate and give a really great foundation of learning and once you bring them into the working place they really have a great understanding of business.”

Students were pleased they attended the event, S. Yusupor, an MA Tourism and Hospitality Management student from Uzbekestan studying at BU said, “I cam to find out what is the future of the hospitality and touriusm industry what the plans are with other nationalities and senior management how they are planning to develop for the future of hospitality and tourism management.”


Barbara Neuhofer of the eTourism Lab receives 2nd Prize for PhD proposal at ENTER2012

Prof. Dimitrios Buhalis, IFITT President; Barbara Neuhofer, Bournemouth University PhD Student; Dr. Ulrike Gretzel, Chair ENTER 2012 PhD Workshop
Prof. Dimitrios Buhalis, IFITT President; Barbara Neuhofer, Bournemouth University PhD Student; Dr. Ulrike Gretzel, Chair ENTER 2012 PhD Workshop

Barbara Neuhofer, PhD student at the Bournemouth University eTourism Lab won the 2nd Prize of the PhD Workshop Best Proposal Award at ENTER 2012, held in Helsingborg, Sweden on 24th to 27th January for her proposal entitled “Revisiting the Tourist Experience: An exploration of the essence of the technology-enabled enhanced tourist experience”.

The annual PhD Research Workshop at the ENTER conference was attended by doctoral students from all over the world who are undertaking research in information and communication technology in the tourism industry. The ENTER 2012 conference was run by the International Federation for Information Technology in Travel and Tourism (IFITT), the leading independent global community for the discussion, exchange and development of knowledge about the use and impact of ICT in the travel and tourism industry.

Barbara’s research, supervised by Prof. Dimitrios Buhalis, Prof. Adele Ladkin and Dr. Scott Cohen, focuses on exploring how technologies can be used to enhance the tourist experience for the tourist throughout all stages, i.e. pre/during/post stage, of the travel process.

For further information on Barbara’s research go to:

View Barbara’s PhD Research Poster:

For further information on ENTER 2012  go to:


Professor Dimitrios Buhalis announced as key note speaker at Timeshare Association annual conference

Professor Buhalis


The annual Timeshare Association (TATOC) conference taking place next month will feature Professor Buhalis as the key note speaker.

The theme of this year’s conference is the e-tourism revolution and Professor Buhalis will be discussing how the tourism industry can take full advantage of technological developments such as consumer generated social media. Professor Buhalis will be specifically focussing on how organisations can use these tools to gain a competitive advantage.

The conference will be attended by delegates involved in the timeshare industry including committee members and business professionals.

The conference is taking place from Friday 9 March to Sunday 11 March at the Park Royal Hotel in Stretton. For further information visit:

BU Hospitality students scoop first place at top industry conference

Three winning BU hospitality students were at the Hilton on Park Lane attending the Master Innholders conference on Monday to collect their competition trophy.

 Julian Dombrowsky, Suzanne Parr and Eleanor Moore stepped on stage in front of over 450 top industry professionals to do a short presentation and collect their award for creating  the winning video which addressed ‘Maintaining Sustainable Competitive Advantage’ in the hospitality industry.


From left to right; winning students Julian Dombrowsky, Suzanne Parr and Eleanor Moore

 The students joined a number of high profile speakers, including the CEO of Union Square Hospitality Danny Meyer, who complained that the internet has ‘disrupted the sanctity of a good idea’ and focused on the ‘empathetic and bespoke’ nature of good hospitality.

 Rupert Gutteridge, Regional Director of Sales for EMEA, spoke about the trends in discreet consumerism, augmented reality, and the fact that, “In 2013 more people will use their phone to surf the internet than PC’s.”

 Ufi Ibrahim, Chief Executive of the British Hospitality Association, spoke about the impact of the visit Britain funding cuts and the unusually high UK airport taxes. Martin Couchman OBE announced new legislation such as the fact it will be compulsory to detail food calorie content on a menu in 3 years time.

 The conference also discussed how the industry is equipped to tackle youth unemployment and the problem of alcohol and drugs abuse in the hospitality industry, with a powerful personal anecdote of destructive addiction from Phil Howard, Chef and Co-owner of The Square.  

Students networking at the conference

 Chairman of the London 2012 committee Lord Seb Coe was schedule to open the event, however the VIP guest ran 3 hours late and was swiftly rushed in and out, but gave a succinct thankful speech to the hospitality industry for making the Olympics 2012 feasible. 

 Lord Coe told his audience,

 “The Olympics started of as a conversation with a few friends in a pub about 7 or 8 years ago, now the Olympics 2012 committee is the same size as an organisation like Cadbury.”

 The former athlete credited the hospitality industry for making him feel at ease in his role for being in ‘such good shape’, and spoke about the ‘potential and opportunity outside London’, perhaps even hinting at BU’s very own local Weymouth site.

 After admitting to a few nerves beforehand the students felt the presentation went well, Julian said,

 “I am looking forward to the people I will be meeting and networking with over the next few days.”

 Associate Dean of Hospitality and Retail Management Andy Boer who accompanied the students to the conference, thought they did “remarkably well, as it is no mean feat doing a presentation in front of 450 general managers staring at you!”

The winning trophy

 Andy also acknowledged that at least 6 or 7 graduates approached him throughout the conference congratulating him on how great the students were, which also reflects how well the alumni go on to do in the industry.

 The conference finished today Tuesday 17 with the students coming to the end of their brilliant prize, of being chauffeured to and staying in 3 top London hotels, and having exclusive meetings with senior staff and general managers.