School of Tourism graduate Kasper Roe Iversen shares his story

This week International Event Management Top Up Graduate, Kasper Roe Iversen returned to Bournemouth University to meet with his dissertation tutor, Caroline Jackson.  

Kasper’s dissertation focused on Sport Sponsorship and Caroline put him in contact with Rob Mitchell, BALM Graduate and Commercial Director at AFC Bournemouth. 

Kasper and Rob have kept in touch and the business events that were the recommendations of Kasper’s dissertation now has a membership of nearly a thousand.

The current Event Management students will be working with Kasper and his charity event going into the future.

We asked Kasper to provide us with a brief history of what he has been up to since leaving university in Denmark:

I studied service management in Demark and after my studies I worked for a year as a project manager an IT company. I then decided to do the top-up (BA) Hons International Event Management course at Bournemouth University to help me get back into the industry.

My dissertation was about Sport Sponsorship and B2B networking at AFC Bournemouth, which essentially lead to the development of the AFC Business.

 After my top up course, I decided to do a Masters degree. I graduated from the MA in Sport Managements from London Metropolitan University in 2011.

I then secured an internship at Carlsberg Denmark within their sponsorship department. I had the responsibility of looking after their major sponsorships in the 2 Danish Premier League football clubs Esbjerg fB and Silkeborg IF.

After my internship with Carlsberg, I landed a part-time job at a Handball Agency where I help manage the players endorsements.

At the same time, I started up my own company, Sponsor Active. Sponsor Active aims to assist companies in activating their sponsorships.

I have also created a charity football event that focuses on sport sponsorship and CSR. The event has been planned to take part in both Denmark and England. I have formed a partnership with AFC Bournemouth and SOS Children as part of this event.

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