John Fotis has been invited to deliver a key note speech at the 11th annual “Tourism and Development” conference in Athens

BU’s eTourism Lab member and PhD student John Fotis has been invited to deliver a keynote presentation, among a number of distinguished speakers, at the 11th annual “Tourism & Development” conference in Athens, organized by the Association of Greek Tourism Enterprises (SETE).

The conference is taking place on 29-30 October at Athenaeum Intercontinental, and the keynote panel consists of Mr Antonio Tajani, Vice-President of the European Commission responsible for Industry and Entrepreneurship; Mrs Maria Damanaki, European Commissioner of Maritime Affairs and Fisheries; Mrs Olga Kefalogianni, Minister of Tourism; Dr Andreas Andreadis, SETE President; and Mr George Drakopoulos, SETE Director General and President of the Affiliate Members Board of UNWTO.

John’s keynote will be entitled “Communication and promotional strategies for tourism enterprises and destinations: A low cost approach and ways of influencing travel related consumer behaviour”. The presentation will describe the role of social media in tourists’ “expanded trip”, their impacts on travel related consumer behaviour, and will suggest tactics and actions that destinations and tourism companies can incorporate into their marketing and communication strategies. The topic relates directly to John’s PhD research (under the supervision of Prof Dimitrios Buhalis, Prof Alan Fyall, and Dr Miguel Moital) on the role and impact of social media in leisure travel related consumer behaviour.

The Association of Greek Tourism Enterprises (www.sete.gr) represents 14 Panhellenic Unions of Tourism Enterprises & 485 Tourism Business Units, and aims at constantly boosting competitiveness and demonstrating the key role of tourism in the Greek economy. Their annual conference is considered to be the leading tourism forum in Greece.

 

Digital Destinations Project Launch Event

Dr Philip Alford networking with guests at the launch

Last week saw Bournemouth University’s School of Tourism host two launch nights for the ESRC funded Digital Destinations programme.

The aim of the project is to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, tourism businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations.

The 12-month project has a number of deliverables that will present exciting opportunities for the businesses involved:

  • Sixty businesses recruited and divided into 6 groups of 10 from across the Dorset & New Forest region;
  • Each group participates in a series of knowledge exchange activities including strategic online marketing workshops, webinars on best practice case studies in e-marketing, expert speaker presentations and exclusive access to resources and materials to enable them to stay ahead of the digital economy;
  • Participating businesses will work toward creating an online marketing strategy;
  • Each individual business will be evaluated and benchmarked against best online marketing practice and then monitored throughout the 12 months of the project. Each participant business receives an analysis of its online marketing performance and the goal is to demonstrate a significant increase in online customer engagement through the lifetime of the project;
  • The creation of online marketing business communities allowing exchange of knowledge between practitioners and leading experts and academics and also with other practitioners – the co-creation of knowledge in a practical setting;
  • A listing on the Digital Hub website where each participant will also be able to download research articles, best practice papers, video links, etc.;
  • A final year online marketing student from the School of Tourism allocated to each business to work on an online marketing project;

The launch nights were held at the Executive Business Centre on the Lansdowne campus. Businesses were invited to the launch night to hear more about the project before deciding if they want to fully commit to the year-long project.

Guests were given the opportunity to network with each other, whilst enjoying canapés and some live classical music, before the presentation began.

Dr Philip Alford gave the potential businesses a brief presentation on what to expect from being part of the Digital Destinations project before the businesses got the chance to ask questions about the project. There were plenty of questions indicating a highly engaged audience.

Two Bournemouth University School of Tourism Students Join FMI

Taken from http://www.fmigroup.co.uk/2012/10/girl-power-four-young-graduates-join-fmi-2/

FMI’s successful internship programme has triggered the careers of four women under 25.

Embracing fresh ideas and understanding emerging technologies are essential to advising our clients well. At FMI our successful internship programme ensures we keep on trend with the latest web and social media movements by bringing the best fresh, young talent on board.  “Working in the events and marketing arenas, it’s essential that we are ahead of the game,” says MD John Fisher. “Young graduates bring the latest approaches with them. This helps us drive our clients’ work through new, dynamic channels while keeping a firm eye on the bottom line.”

Over the past two years FMI seems to have followed a female-trend in this arena. “It hasn’t been intentional,” promises Fisher, “Just the way the CVs have fallen, and we are very impressed by our four new women under 25, all of whom are proving great contributors to the wider FMI team.”

Bev Fraser first came to FMI as an intern from her Events Management degree at Bournemouth University. She ended up running her own programmes, including trips to Marrakesh and working on a complex roadshow for LV. “My internship definitely contributed to me getting a first,” she says, “and I was thrilled to be asked to return as a permanent event executive this September.”

Korean-American student Jessica Lee had just completed her Masters in Linguistics at Oxford University when her CV hit Fisher’s desk. “We jumped at the chance to hire Jessica,” says Fisher. “With LG Mobile Europe as a key account, her fluent Korean has impressed our clients from Seoul. She also brings exceptional digital and research skills to our communications team.” Jessica has recently been promoted to an account manager role and, like FMI’s other new recruits, she is definitely a child of the digital age.  “It’s true, my brain can switch pretty easily between facebook, PowerPoint, twitter and The Financial Times,” she laughs. “FMI has a unique creative process that places an emphasis on engagement from beginning to end. I love how all our projects start as a collaboration by bringing our own background and knowledge to bear from the onset of an idea in order to arrive at innovative and engaging solutions. Our team is fantastic, and because everyone is so friendly and willing to listen to and incorporate your ideas, I find myself quickly learning—and constantly learning—about brand strategy, digital solutions, web-programming and events, all through a fun, social environment”

Fran Gilman found us through social media,” Fisher continues. “And that really says it all. An avid communicator with a passion for all things digital, her summer placement from The University for the Creative Arts, Farnham has since turned into a part-time permanent role.” Still studying from a degree in Advertising and Brand Communications, Fran supports FMI’s digital campaigns, bringing technical flair and social media expertise into the mix.  Both in and out of the workplace Fran says, “I’m like a sponge – soaking up information and knowledge at every opportunity.”

With three young women now settling into their new careers at FMI, a new intern has already been hired for 2012-13. Following in Bev Fraser’s footsteps, Lauren Moulsley will be with FMI until next summer. “Working for FMI has already taught me so much about the events industry,” she says. “I am given a lot of responsibility and am able to get involved with all stages of the event planning and execution process. I’ll be returning to Bournemouth University with an even bigger love for events, teamed with the knowledge and experience to become a good event manager.”

Judging by the experience of her predecessors, Lauren may well find her sojourn back to college is only short-lived. We’re proud that at FMI an internship often leads to that step on the career ladder that, in this economic climate, most students are struggling to find.

For more information about applying for an internship at FMI, visit email info@fmigroup.co.uk

BAEM and BALM Innovation Field Trips

Last week first year Events Management and Leisure Marketing students were taken on field trips as part of their Event Innovation and Leisure Innovation units, respectively.

With the aim of making the experience of developing a business case for a new event/product as realistic as possible, students are given a local client to work with.

After visiting the organisation at the beginning of the academic year, students go through the process of coming up with a new event/product, including its marketing plan.

It all ends with a presentation in April/May, where students have to present their idea/business case in a Dragons Den style pitch in front of the client.

This year’s clients include:

AFC Bournemouth

Haskins Garden Centre

The Bournemouth International Centre

Farmer Palmers

The Green House Hotel

The Littledown Leisure Centre

The O2 Academy

Demonstrator in Events Management, Kate Jones, took her students to the O2 Academy Boscombe, see picture. Kate’s group were lucky enough to see rapper Labrinth’s crew set up for his show in the evening.

It is hugely beneficial to students to be able to undertake a project on “real life” clients and students in previous years have said how valuable that aspect has been. The field trips that I went on with my students were really excellent and our clients are very encouraging of the work our students produce. We are hoping this year’s students will be as equally innovative with their event and leisure products!

Pearl Morrison, Events Tutor said: “The challenge has been set high again this year for our students to be creative and come up with some innovative new ideas for our external organisations. Students really enjoyed the tour of AFC Bournemouth with Black Label Events visiting the Radio Station and the new Bubbles Champagne Room.  Taking the students to venues off-site has worked really well to engage and motivate students over the last 4 years. Gail Collins, Marketing Manager of the BIC commented that the students ‘were the most focused group she has seen from Bournemouth University and was very excited about the Dragons Den presentations after Easter’

We will be keeping you up to date with the students’ progress on the Innovation Unit throughout the year.

 

Jo Hawkes visits Clarence House for World Osteoporosis Day

Her Royal Highness The Duchess of Cornwall meets a group of Osteoporosis sufferers to offer her support prior to World Osteoporosis Day on Saturday. The Duchess is President of the National Osteoporosis Society. Larence House, London, UK, 18 Oct 2012. Guy Bell, 07771 786236, guy@gbphotos.com

Last week we bought you the story about Jo Hawkes, Associate Lecture in Sport and Coaching Science, being asked to be a Chance to Shine Ambassador for the National Osteoporosis Society (See here)

In that article, we mentioned that Jo had been invited to Clarence House to meet with Camilla Parker-Bowles for the International Osteoporosis Foundation ‘Unbreakable Embrace’ campaign. Today we are bringing you Jo’s response to meeting Camilla Parker-Bowles.

October 20th each year is World Osteoporosis Day (WOD) the aim of which is to highlight the impact of fragility fractures on people’s lives and help give a voice to those living with the ‘silent’ condition. 

Each year WOD has a theme and this year ‘The Unbreakable Embrace’ campaign was used to symbolise a continued worldwide solidarity in the fight against fragility fractures. 

Jo commented:

“On Thursday last week I was invited to take part in the campaign with the National Osteoporosis Society President Her Royal Highness The Duchess of Cornwall at Clarence House.  Other invited guests had also all experienced fragility fractures.

It was an amazing day which started with security checks at the Cleveland Row entrance to St James’ Palace and Clarence House after which we all waited in the house for the Head of the Household to come and brief us.  We then moved to the Garden Room of Clarence House which was stunning and filled with family photographs to which you obviously took a second glance as ‘the family’ were all quite recognisable!  Tea and biscuits followed (Duchy biscuits obviously) and just as we were starting to snoop around the room HRH entered.  We had all been briefed on etiquette and so handshakes, ‘Your Royal Highness’ and small curtseys were all carried out, after which you can call her “Mam as in jam not Ma’am as in arm”.  You could tell instantly HRH was passionate about the cause, understandably so as her mother had died of the condition.  She was incredibly well informed on the latest research and took great care in asking about each person’s experiences and was genuinely concerned about increasing awareness of the condition.  During her upcoming trip to Australia she will be visiting osteoporosis support groups to show her support for cause.  HRH and I discussed my experiences and the silent premenopausal epidemic which is building and more specifically my PhD research which provides a patient voice to the previously biomedical and quantitatively dominant research on the condition. 

With a cracking sense of humour (excuse the pun) HRH was an absolute pleasure to meet and the official photograph of all of us in an ‘Unbreakable Embrace’ is currently on the World Osteoporosis Day website.”

For more information on the campaign please see their website

Bournemouth University Open Day

On Saturday Bournemouth University opened its doors to potential new undergrad students. The new potential students got the chance to have a look around the facilities including the new academic Kitchens and Sport Labs, as well as receiving campus tours.

The School of Tourism stand was very busy throughout the day with current students and staff greeting the visitors.

As well as having a presence on our stand, each undergraduate programme gave a talk at some point throughout the day so potential students could really get a feel for what to expect from a School of Tourism degree and from Bournemouth University.

If you attended the open day and have any unanswered questions please feel free to contact us on any of our social media platforms:

@SchoolofTourism

@BUEventsEd
@BULeisMkgtEd
@BUSportEd
@BURetailEd
@BUHospMgtEd
@BUTourismEd

Our next open day is on Saturday 27th October and for more information please see our website

Bournemouth University’s School of Tourism Hosts BU Tourism Futures Forum at World Travel Market 2012

Once again, Bournemouth University’s School of Tourism experts organise the BU Tourism Futures Forum at World Travel Market 2012. Chaired by Professor Dimitrios Buhalis the forum will engage leading tourism practitioners from around the world on an interactive discussion to examine the future of tourism.

The global challenges and opportunities for both tourism destinations and suppliers around the world require innovation in management and operations, calling for a major rethinking of both strategic and tactical Tourism Management. The Tourism Futures Forum will provide an insight into the future dimensions of the tourism industry. It examines major trends in tourism demand and supply and explores the strategic changes that lead to the international tourism industry restructuring.

Bournemouth University in partnership with the World Travel Market and the TravelDailyNews are organising this forum to facilitate debate about the key strategic changes and to engage in a discussion about the successful response of the industry. The event will involve two short research-based presentations to stimulate discussion. Chairman Prof Dimitrios Buhalis will encourage all participants to contribute to the debate and discussion. 

There will be a brief presentation from Jean-Claude Baumgarten World Tourism Travel Council (WTTC) before the forum opens for discussions. Confirmed Panellists for the forum currently include:

The Honourable Mr. Stephen Cadiz Minister of Tourism for Trinidad and Tobago

Nicolas Hall, SE1media 

Barbara Avdis, Historic Hotels of Europe

Gerard Brown, UBM Aviation, Routes UK 

Sofia Panayiotaki, Mediacofss

Claire Steiner The Institute of Travel and Tourism

Chairman of the Caribbean Tourism Organisation 

Theodore Koumelis, TravelDailyNews

Steve Page Bournemouth University 

Philip Alford Bournemouth University 

The Forum takes place on Thursday 8th 14.00-16.00 in the South Gallery Room 19 & 20.

 The event is FREE by registration on http://buatwtm.eventbrite.co.uk/ 

You will need to have access to World Travel Market – Please register in advance http://www.wtmlondon.com/

Dr. Richard Shipway hosts “Going for Gold: Leveraging the Olympic tourism legacy beyond 2012” as part of the ESRC Festival of Social Science

The ESRC (Economic and Social Research Council) funds research into the big social and economic questions facing us today and the annual ESRC Festival of Social Science is part of this.

Richard Shipway’s event will be held at the EBC in Bournemouth on November 9th and covers the theme of optimising Olympic tourism opportunities after the 2012 Games. The “Going for Gold: Leveraging the Olympic tourism legacy beyond 2012” conference will see keynote speakers discuss the main tourism opportunities that will fall in the years immediately after the Games.

Following the conclusion of the London 2012 Games, the conference will investigate the potential for the London Olympics to generate tourism benefits long after the hosting of the Games.

The workshop will look at issues surrounding the management, organisation and analysis of mega event sport tourism, building on the outcomes of a previous ESRC funded project (RES-810-21-0013) which explored the impacts and issues associated with sport tourism development. 

Drawing from the experiences of both academics and industry practitioners involved in both the London Games and other global mega sports events, delegates will debate potential strategies to optimise the success of managing tourism in the post 2012 era.

The conference is aimed primarily at tourism business communities across the South West and South of England (incorporating London), exploring the potential to leverage tourism benefits.

From an academic perspective, the aim of the event is to revisit the theme of Olympic tourism by inviting delegates to consider advances which are theoretically grounded in one or more of the core social sciences. Key workshop sessions will be facilitated by stakeholders involved with the delivery of the 2012 Games including Visit Britain, Visit London, London Organising Committee for the Olympic Games (LOCOG), European Tour Operators Association (ETOA), and leading academic tourism experts. 

If you would like to attend Richard Shipway’s event please contact Dr Rebecca Edwards on redwards@bournemouth.ac.uk or 01202 961206

MSc Tourism Graduate Christy Hehir’s New Job and Book Success

Today we are sharing with news from a MSc Graduate, Christy Hehir who has recently got a new job at Visit Britain and is also seeing her first book published.

If you would like to order a copy of the book or for more information please contact christyhehir@googlemail.com @christyhehir

Christy will be joining Visit Britain as a Research and Evaluation Specialist. Christy commented “I am delighted to soon be working for the national tourism agency. My role will involve market intelligence, including the latest inbound visitor statistics, tourism trends, forecasts, analysis and commentary. I am looking forward to playing my part in attracting international visitors to GREAT Britain and working in an office adjacent to Buckingham Palace.”

Christy also shared with us a brief history of her education that led to her publishing her first book:

“My AVCE in travel and tourism led me to the BA(Hons). I have always been curious as to the impacts of travelling to remote destinations, hence my undergraduate study titled, ‘Young People as Antarctic Ambassadors?’ In 2007 I became the UK’s student representative of International Polar Years 2007-2008, and as such was invited on a journey of a lifetime inside the Antarctic Circle. Antarctica heightened my awareness of the serious fragility of that continent and how essential it is that tourism companies operating there do this in an ethical and responsible way, managing not only their operations but the tourists they deliver to this region. Despite graduating as UWIC’s ‘Tourism Student of the Year,’ I felt my undergraduate study was only scratching the surface, so I continued my studies with an MSc.

My MSc dissertation titled, ‘The future of Antarctica. Is tourism an ally or an enemy?’ was a follow-up study to my under-graduate work, looking into the ways in which exposure to different fragile environments changes tourists’ environmental perceptions, attitudes and behaviours and how time is a major factor upon these changes. The second half of the study compared Antarctic tourists to the control group (of non Antarctic visitors) and confirmed the previous visitors to Antarctica had significantly stronger environmental attitudes and environmental behaviours. I am delighted that my dissertation has been very well-received both academically and within the travel industry.

My thesis won the titles of, “the most outstanding MSc Dissertation” at Bournemouth University, and the ‘ITB Science Award – German Society for Tourism Science: Best International Thesis.’ I travelled to Berlin in March 2010 to receive my award and present my findings at the ITB trade show. The Association for Tourism in Higher Education awarded me ‘Best Masters Student of Tourism 2008/2009,’ and I was nominated for: The Leisure Studies Association ‘Dissertation of an exemplary standard.’ My work has also been requested by and sent to the British Antarctic Survey, Royal Geographical Society, and Polar Scott Research Institute for their library resources.

Since my MSc Tourism success, I have continued my polar research and extended my study to the Arctic. In 2010 I contributed to the British Council’s ‘Action for the Arctic’ Seminar Report which discussed the Arctic’s engagement – communication – partnership. In July 2011, I was invited by Dr. Peter Prokosch, Managing Director UNEP/GRID-Arendal to participate in a 7-day training and research expedition in Svalbard, subsequently leading to my first book ‘Arctic to Action’, published in September 2012, looking at tourists’ heightened environmental actions since visiting the Polar Regions.”

The book, “Arctic Reflections: Moments of inspiration, a life time of action”, is a result of seventeen young people from twelve different countries that visited Svalbard in the Norwegian Arctic, as part of an expedition funded by the European Union’s Youth in Action programme, and organised by the British Council in partnership with UNEP GRID – Arendal.

Through personal testimonies collected by Christy as part of her PhD research, and photographs taken by Luka Tomac of the sights witnessed, the book goes beyond simple impressions and acts as a poignant reminder that our planet is at great environmental risk. Importantly, it also offers positive examples of young people taking action, something the Youth in Action Programme strongly encourages. Doug Allan, prominent wildlife and documentary cameraman, experts from UNEP GRID – Arendal and Dr. Dirk Notz, a polar scientist from MaxPlanck Institute, have also contributed by adding their personal insights and knowledge, highlighting the need for urgent action necessary to save the Arctic.

It is hoped that this book will not serve as yet another coffee table piece, but rather as an inspirational handbook which encourages you and the decision makers to take real action.

Christy commented on the book release “2012 is set to see the 1billionth passenger – and whilst this is a cause for celebration and success in the travel sector, should it also not come with a warning? At 25 I have already visited all 7 continents and stepped foot on both the Polar Regions – yet it is exactly these experiences that have opened my eyes to the pace of development and fuel my passion to preserve the last remaining wilderness.

Arctic Reflections aims to give readers an expert opinion, highlight through photography the Arctic’s sensitivity and importantly share examples of young professionals, like me, determined to make change.

Now published, the next plan is to launch the book at the European Parliament in Brussels at the end of Jan 2013 and distribute copies to policy makers and key influencers across Europe. In 3 weeks time, participant Stijn Otten will be sitting across the table with Dick van Benschop (CEO Shell Netherlands). A nice person to give this book to, I think.”

If you would like to order a copy of the book or for more information please contact christyhehir@googlemail.com @christyhehir

Tourism Management Students Field Trip to Jersey

Last week our Level C Tourism Management got the chance to go on a 3 day trip to Jersey to learn about Jersey Tourism.

The students travelled to Jersey by ferry on Friday 12th October and arrived just after midday after a very rocky journey!

Once they arrived they met with Jersey Tourism Marketing Manager, Simon Le Huray and Jersey Conference Bureau General Manager, Hamish Reid.

On Saturday the students split into two groups for sightseeing around the island. The students got the chance to visit La Hougue Bie, the Jersey War Tunnels and Mont Orgueil.

In the afternoon the students got the chance to visit La Mara Wine Estate for a tour and tasting session.

In the evening students had a 3 course dinner provided to them by the University at the Farm House in Jersey.

On Sunday, students were free to explore the island by themselves before returning on the ferry that evening.

Philip Long, Associate Dean of Tourism, who attended the trip commented “The recent field trip to Jersey for level C tourism students was a great experience for all concerned. Particular credit is due to Claire Taylor and John Brackstone for organising a memorable programme that combined learning about tourism ‘on the ground’ with bringing the students and staff representatives together as a community of scholars!