Dr. Phillip Alford meets with industry to discuss the Google Online marketing challenge

Digital media students at the School of Tourism have been assigned the challenge of using Google Adwords and Google+ to create online marketing campaigns for 11 different businesses, as part of a global project, with over 100 countries participating!

The session gave the businesses a clearer understanding of the challenge and its advantages, as Dr. Philip Alford discussed the basis of the project and encouraged ongoing communication between the clients and student groups during the process. He emphasised the importance of allowing the students’ access to Google Analytics to aid their development, and the significance of keeping a learning journal as a tool for tracking their progress using #BUBlogosphere

The businesses found the session positive and encouraging as we got some feedback of their thoughts. Kirsty Barttelot from ‘Olives Et Al’ was excited for the project as there was lots of information to understand and get to grips with.

Andy King from ‘Intergage’ thought that giving student access to Google Analytics would definitely be beneficial for the businesses to get more out of the challenge.

And finally, Karen Venn (Norburton Hall) described the short 3 week campaign as ‘a blink in the eye of a business’. She was keen to work with the students, having worked on a successful campaign with them last year on the ‘Digital Destination’s Project’. She continued to point out that the session provided a good introduction to show the clients the potential of the campaign, providing lots of fantastic ideas – ‘and not to mention that there is always good food!’

By Divya Satwani

Sport PhD Student Emma Mosley To Be Trained At Top International Research Institute

Congratulations to Emma Mosley, a ST PhD student in Sport, who has been successful in gaining a substantial Santander Mobility Award. Emma will be venturing to Germany for one month in spring to research at the prestigious German Sport University Cologne within the Institute of Psychology.

Emma’s thesis, supervised by Dr Ian Jones and Dr Jo Mayoh, aims to discover the psychophysiological effects of approaching athletic competition stress in a positive manner through the use of heart rate variability (HRV).

In Germany, she will be researching under the supervision of Dr Sylvain Laborde who is an expert in the area of psychophysiology and HRV and works in a large team of internationally renowned sports psychologists.

Whilst at the University Emma will gain experience in HRV data collection, data analysis and the writing of scientific papers in relation to HRV. She will have the opportunity to join on-going research projects as well as conducting her own research.

Dr Tim Breitbarth, the Coordinator for Internationalisation of Sport at BU, said, “The visit offers Emma the chance to start engaging with leading and well-connected experts in her field while receiving first-class training in the most modern equipment at the same time. Also, her visit will help to deepen our established international research, teaching and student exchange partnerships from which BU benefits in terms of reach and reputation.”

For details about her research and international endeavour contact Emma at Emma.Mosley@bournemouth.ac.uk

From: http://blogs.bournemouth.ac.uk/research/2014/02/05/award-allows-sport-phd-student-emma-mosley-to-be-trained-at-top-international-research-institute/?utm_source=digest&utm_medium=email&utm_campaign=daily

Applicant Open Days

These days are designed for anyone who’s been made an offer by BU, and would like an opportunity to visit us and learn more about their specific course.

These events are an optional extra to help you make your decision and therefore you are not required to attend. If you’ve previously attended an Open Day you may find some of the content on these events is repeated. However, each event does aim to give you further information about course and the university.

If you haven’t had the chance to visit BU before, then this is a great opportunity to see if the course is right for you before confirming your first and second choices on your application.

Frequently asked questions:

1.    How do I hear about Applicant Open Days?

If you are successful in your application and offered a place with us here at BU all the details of possible Applicant Open Days for your course will be listed in your offer letter, including all the details you need to register and attend the day.

2.    Can family members/friends join me on an Applicant Open Day?

Yes, of course. We appreciate how important family members and friends’ opinions are in making such a big decision and therefore they’ll be able to join in on all talks and tours throughout the day.

3.    I can’t make any of the available dates for the Applicant Open Days, are there any more opportunities to visit BU?

We operate an open-Campus policy at both of our campuses, so you’re more than welcome to come and visit whenever it suits you.

For either Talbot or Lansdowne Campus, you can collect a self-guided tour booklet from one of our reception desks when you arrive, or download them in advance:

For information on travelling to Bournemouth University campuses please see our transport and maps pages.

4.    Is there parking available for the Applicant Open Days?

Yes, we have parking available on campus for these events. We’ll send you further information by email once you’ve registered for the event.

5.    Do I need to attend an Applicant Open Day if I’ve already been on an Open Day?

No, this is purely an optional event for you. The event is ideal if you want to ask any more questions about your course, refresh your memory, or if you didn’t get the chance to visit Bournemouth during the main Open Days, in October and November.

We do repeat some content delivered at the main Open Days. Some events offer new sessions, such as practical workshops.

6.    Do we get to see accommodation on an Applicant Open Day?

If you are attending an Applicant Open Day on Talbot Campus then we’ll be able to show you our Student Village. However there won’t be any viewings of our accommodation on our Lansdowne Campus.

You can find out more about all of our Halls of Residence and Unilet (BU managed) accommodation on our webpages.

7.    Do I need to wear smart clothes when attending an Applicant Open Day?

As part of the day involves a Campus tour, it is important to wear sensible footwear and clothing for an outdoor tour. Smart wear is not essential.

From: http://microsites.bournemouth.ac.uk/undergraduate/2014/01/09/applicant-open-days/

It’s February.. and Cafe Scientifique is back! Sean Beer: Is eating local better?

Our very own Sean Beer, from the School of Tourism will be identifying whether there is a growing trend within the food industry for locally sourced foods as this is seen as being more environmentally sustainable.

Come to Cafe Scientifique to find out whether producing everything locally is better for the environment. Can locally produced food have a higher carbon foot print than that which has been transported from the other side of the world? and do local producers benefit?

Cafe Scientifique runs every first Tuesday of the month (so 4th February this month) at the wonderful Cafe Boscanova in Boscombe from 7:30-9pm, but doors open at 6:30pm – so please do come early for a good seat!
The Cafe Scientifique team hopes you will join us for what will surely be an interesting debate!
From: http://blogs.bournemouth.ac.uk/research/2014/02/03/its-february-and-cafe-scientifique-is-back-sean-beer-is-eating-local-better/#sthash.Fm7w5C8B.dpuf

Get creative and join the #BUblogosphere competition

Blogs were first set up on the 1990s as a type of online journal for people to post on their thoughts and interests. It’s all about expressing yourself and your opinions and ideas.

The way blogging is today has changed dramatically. It’s become an online interaction. People blog to express themselves and to start an online conversation with people across the globe. The impact of this has been phenomenal. Businesses now follow consumers to discover market trends and consumers in turn follow businesses blogs to keep up to date with products and brands. It’s all about the “co-created convergence” that we hear Dr.Matt Frew commenting on in our video blog. Blogging in itself has become a business for some dedicated individuals. Some sources of income include; private advertising, sponsorship, amazon affiliate programs, e-books and many more. Some blog sites have become major publishing businesses such as “The Huffington Post” with sold in 2012 for over $300 million. The possibilities for bloggers is growing rapidly.

Where social media was first thought of as a threat to blogging, it has now become an integral part of the system. In the beginning, blogs were promoted through e-mail subscribers that the blogger had to build relationships with over time. When people began expressing themselves over social media sites such as Facebook, it was believed that the demand for blogging would dissipate completely. When the micro-blogging site “Twitter” emerged, it was also contemplated that all blogging would be reduced to a mere 140 character update.

As social media grew, these worries were proven futile. The sites such as Twitter, Facebook, Instagram etc. become “’hubs” for bloggers. As a blogger himself, Dr. Alessandro Inversini spoke to us about this. He, like other bloggers, uses social media sites to distribute content, grow followers and engage with people to bring them to the blog. This has become a great marketing tool.

There are so many choices and platforms for bloggers nowadays. There are many sites such as WordPress, Blogger.com, Posterous and Typepad to name a few. Some of these such as Blogger.com allow the ever growing trend of video blogs now. If you are short on time and want to create a quick update, write a post on Twitter, create a Vine or post an photo. It’s your chance to share what you feel with the world at the click of a button and it’s truly incredible.

Click here to watch #BUblogosphere video

Create, Contribute and Connect with the School of Tourism.

Our School of Tourism blog is a platform for all of the students and staff to share and engage. We want to hear what you have to say and this will create traffic from people and industries all over the world. As Caroline Jackson said, blogs that final year students have written before have gained interest from as far away as America and Australia.

The key is to write about what you’re passionate about and keep updated as much as you can to build followers and create conversation flow. Look at other blogs for inspiration on styles and method inspiration. Mostly though, look around you and what your current interests and activities as these are what you will write best about.

BUblogosphere

Join our competition for the best content and most creative blog. There’s no need to feel you have to have written a blog before, you are all talented people with a lot of knowledge and thoughts to share. Get creative and send entries in whichever medium you wish to enas@bournemouth.ac.uk by February 28th and follow us on Facebook, Twitter and Instagram for updates on the campaign.

By: Kirsty Simms

BaxterStorey Graduate Management Trainee jobs

On the 6th February BaxterStorey are visiting School of Tourism. They will present Graduate Management Trainee jobs at BaxterStorey, Holroyd Howe and Caterlink and would love to meet you for preliminary interviews.

BaxterStorey are recruiting for ambitious, passionate and career-driven graduates who are looking to start an exciting career path within the food services industry. They are the largest independent Food Service provider to business and industry in the UK and will be looking for at least 10 graduates to join them in September 2014.

Welcome to D234 for a presentation 1-2pm and preliminary interviews shortly after. Please see the below for more information about the Graduate Management Trainee jobs.

Graduate advert BS

Graduate advert HH & Caterlink

Have you read the new Bournemouth Research Chronicle?

The third edition of the Bournemouth Research Chronicle (BRC) is now published.

The magazine is organised around our eight societally-led research themes: Health, Wellbeing & Society; Technology & Design; Communities, Culture and Conflict; Creative, Digital & Cognitive Science; Ageing & Dementia; Entrepreneurship & Economic Growth; Leisure, Recreation and Tourism; Biodiversity, Environmental Change & Green Economy.

Inside you can read about Bournemouth University researchers who are working with local, national and international organisations, businesses and communities to find solutions to these challenges in society.

You can download a pdf of the magazine, BRC edition 3, or view the articles online.

BRC-front-cover

Toward a better science of promoting walking: A cross-school Fusion project

Samuel Nyman (Psychology, DEC), Andrew Callaway (ST), and Kelly Goodwin (ST) were awarded Research Development Fund – Small Grant funding for 2013 to conduct a study to promote walking among older people. Over the summer they identified a further fusion opportunity so that students from both schools could be involved. They report their experience here:

Co-creation in the School of Tourism

Our study began with the purchase of pedometers (small device to count walking steps) and actigraphs (small device to count walking steps but can also measure intensity, i.e. if walking or running). These were then used by students in the School of Tourism in a group project. Their task was to recruit 10 older people from the local community to take part in a study whereby they wore the devices every day for 60 days to measure how much walking they did. But this was not just a sports science project to look at whether pedometers or actigraphs reported the same results. It was multidisciplinary in that participants were enrolled into an N-of-1 randomised controlled trial (RCT), whereby each day they took part in a different psychological condition. Each morning participants had to set a goal for the day that was either to increase their walking steps or eat more fruit and vegetables (active control condition). They also had to either wear a pedometer that showed them how many steps they had walked so far that day, or a pedometer that was sealed (and so they would not know how many steps they had walked; another active control condition). These different conditions were based on control theory, that suggests that if people set themselves a goal to walk more, and can keep check on how much they have done, then they will be likely to walk more steps on those days than on the other days (when they had to state a goal for fruit and vegetable intake and could not see how many steps they have done). N-of-1 trial designs are recommended by the MRC framework for developing and evaluating complex interventions and help ascertain whether theories work at the individual level.

This part of the project was completed before the summer of 2013, and provided students in the School of Tourism a group project and a very useful learning experience. Students were posed with a more challenging and rewarding project of engaging with older people with the local community. They also had to contend with the challenges of group work, project management, learning and teaching others to use the objective physical activity monitors, and dealing with the challenges of conducting short-longitudinal data collection in the field. The students helped in the co-creation of new knowledge to test if pedometers or actigraphs were better at measuring walking activity, and in testing whether control theory shows promise as a means of behaviour change at the individual level measured by walking activity.

Co-creation in the School of Design, Engineering and Computing

Before launching into the analysis over the summer, the project team (Nyman, Callaway, and Goodwin) identified a further opportunity to enhance the data collected by the above student group project and provide a further opportunity for fusion.

Andrew Callaway identified that published studies in this area simply compare one measure of physical activity with another, as we had done, with no evidence as to which is the closest to a ‘true’ measure of what really happened (both devices will not be completely accurate). He proposed a further study that compares the two measures of pedometers and actigraphs against a criterion measure – a measure that was known to be truly accurate. This entailed the design and implementation of a laboratory-based study whereby students would walk on a treadmill and have their physical activity monitored by several devices simultaneously, including manual and video-recording of steps walked.

The set up entailed volunteers to walk on a treadmill at different speeds (all comfortable walking paces) with pedometers, actigraphs, and a sensewear armband strapped on them, and a video camera recording their walking plus other volunteers manually counting the number of walking steps performed. You will be surprised how difficult it can be to correctly count the number of steps walked in a two minute period! With the combination of all these measures we should arrive at a close to ‘criterion’ measure to compare the devices with.

Third year students from the BSc Psychology framework who had elected to study the Health Psychology unit volunteered to help with this experiment in the Sports Lab. This was a great learning opportunity for the psychology students as none of them had seen the sports lab before or the equipment used for physical activity monitoring. In the session the students also had the opportunity to engage with two members of staff and five third year student volunteers from the School of Tourism to access their expertise in sports science and performance analysis. Dr Nyman also used the sessions as an opportunity to relate the material from the lecture the day before to the seminar sessions, and to demonstrate to students the output that can be obtained from actigraphs (using TV screens) and what this affords in terms of more nuanced health psychology research questions that can be answered. The students had the opportunity to be involved in the co-creation of new knowledge that will challenge the perceived wisdom of the reliability of objective physical activity monitoring.

Conclusion

After recently completing the laboratory experiment, we now have all the data to begin analysis and writing up. We are pleased with the outcome of the two studies above and feel they are a great example of fusion in terms of cross-school collaboration and co-creation of new knowledge, embedded within existing teaching programmes. Conducting the two studies has also provided us as researchers with new data that will lead to peer-reviewed publications.

We would like to thank the older people and health psychology students that volunteered to help with the studies, and the School of Tourism students that volunteered to help us with the recent laboratory experiment.

 

Students who helped with the project: Front Row (L to R): Sam Sayer, Emma Rylands, Joe Hill. Second row (L to R): Calum Sharpin, James Baum.

By: Dr Samuel Nyman, BUDI and Psychology Research Centre
Andrew Callaway and Kelly Goodwin, Centre for Events and Sport Research