Written by Guest blogger
This is a guest blog by current student Siobhan Glover, studying BSc (Hons) Marketing.
I completed a 12-month placement at L’Oréal, based in Hammersmith, London. I decided to apply to L’Oréal because I wanted a globally recognised brand
on my CV, and had the best year of my life there! My main task was updating and simplifying L’Oréal’s digital reporting system which involved collaborating with brand teams, managing directors, and international analyst teams. Additionally, I led the digital training programme for the UK office, training over 500
colleagues in digital analytics. My biggest achievement was designing and launching a completely new, automated reporting tool called DOMO which is now
used by all marketing personnel at L’Oréal. It felt amazing to be so heavily involved in a project that benefited so many colleagues in the organisation. It gave me amazing exposure in the organisation as I had to present to all of L’Oréal’s marketing teams and managing directors. The experience was vindication of the reason I selected BU, namely the university’s focus on preparing students for the placement year.