Produced by kdanceydowns
My placement year has been rather different to other placement students. I started out at an agency called DigitasLBi; however after being made redundant I had to gain another placement which luckily for me ended up being Disney.
My time at Disney was spent in the UK Parks and Resorts division – Disney Destinations International, situated in Hammersmith, London and I was very excited when I had the chance to work on all three brands including Walt Disney World, Disneyland Paris and Disney Cruise Line.
Having the chance to work for a well-known worldwide company was amazing – even better than I expected! There was such a positive atmosphere across the whole department and I loved having the chance to build really strong working relationships. Aside from the Disney teddies all over my desk, Disney music in the office, Disney themed meeting rooms and not forgetting the overall Disney positive vibe, I loved having the opportunity to take on a lot of responsibilities in my role as a Digital Partnerships/Marketing coordinator.
To name a few exciting projects I have been involved in… I have launched a partnership with a big US company, run a competition on disneyholidays.co.uk to raise awareness of one of our campaigns, launched the first UK Pinterest page on the Walt Disney World board, launched a Disney Irish Affiliate Programme and launched the first UK Social Media blogging programme. As well as taking on these big responsibilities I have been fortunate enough to have had days out at agencies as well as attending days at Google including a Google Graduate day and a Google Search day. I have also passed the Google Advertising Fundamentals exam which will look great on my CV!
My year out of university has been invaluable and a definite rollercoaster full of highs and lows. From gaining a placement at a Global Marketing agency, to being made redundant and not having a placement at all, to then attaining another placement at a Worldwide Company has been something I will never forget.
From working in digital marketing, it has truly helped me to shape the path that I want to take when I graduate. Before placement, I didn’t have a clear idea of whether I wanted to work agency or client side; however I now know that I want to work client side in Digital Marketing (Social Media, Affiliate Marketing, and PPC).
By Emilia-Jade Gibson, BA (Hons) Marketing Communications