The Festival Impact Monitor is a Fusion supported project that is intended to develop the following: 1) An approach to evaluating the impact of events using data from social media. 2) Reusable Learning Objects that can guide future researchers seeking to apply social media data. 3) Individuals with experience in conducting research with social media… Read more » about The Festival Impact Monitor
Nigel Williams
Fusion invests in future of Events Industry
The Festival Impact Monitor project seeks develop an event evaluation approach to overcome the limitations of existing qualitative (external validity) and quantitative (internal validity) methods.