Don’t miss the Poole Boat Show 20-22 May 2016
http://www.pooleharbourboatshow.co.uk/
Don’t miss the Poole Boat Show 20-22 May 2016
JOB : Digital Marketing Apprenticeship in Keeping&Co. a young Design Agency, based in Bournemouth.
Digital Marketing Apprenticeship – Job Description
This opportunity represents a chance for a young individual to realise their
potential in a fresh, creative and damn-right-cool environment; whilst working
with a variety of clients in both scale and sector. From small local businesses, to
large multi-national corporates.
The view will be for the candidate to stay with us beyond the apprenticeship, and
use the year’s training as a stepladder to a successful career in Digital Marketing.
Duties include
- Using PPC and SEO strategies to manage and improve brand awareness
- Keyword analysis
- Website optimisation and site analysis (title tags, meta descriptions, etc.)
- Generating updates and progress reports to general manager and other key stakeholders
- Link outreach campaigns
- Management of corporate PPC accounts (Google and Facebook) within assigned budget and Cost of Sale for high profile clients
- Competitor analysis
- Identify and implement new revenue driving opportunities
- Suggesting technical improvements
- Work with marketing team to identify new/most valuable search terms to target
- Identifying conversion rate improvement opportunities
- Measuring performance
Desired skills
- Fluent written and spoken English is essential.
- Sufficient knowledge of Google Analytics, Adwords, YouTube and Facebook advertising (must include ‘remarketing’).
- An understanding of link building and all elements associated with running a top performing SEO program.
- Good knowledge of HTML, Java, CSS would be an added benefit.
- Knowledge of how website design and structure influence SEO.
- Good understanding of other digital marketing channels including YouTube,Facebook and Twitter.
- Good understanding of content writing and PPC marketing.
- Impeccable attention to detail with the ability to spot gaps in our SEO campaigns.
Personal qualities
- Proactive and professional attitude to work and continuous professional development.
- Well organised with a ‘can do’ attitude and able to work in a fast-paced environment.
Qualifications required
Ideally C Grades or above in Maths and English or equivalent.
About Us
We’re enabled by digital capabilities and have helped our clients to achieve great success online –
almost doubling their turnover within two months in some cases.
We are now working with exciting projects, such as Jurassica. A £100,000,000
project to build a prehistoric visitor attraction on the Jurassic Coast.
We require a hardworking, committed and invested individual who is looking to
develop themselves, and the company
Destination Management Organisations from Denmark on digital marketing workshop at Bournemouth University
A delegation from Denmark representing two Danish destinations, Djursland (http://www.visitdjursland.com) and Hvide Sande (www.hvidesande.com) visited the Department of Tourism and Hospitality Bournemouth University for a digital marketing workshop.
The Destination Management Organisations were welcome by Dr Philip Alford and Professor Steve Page as part of the collaboration following the publication of the Digital Destinations research in Services Industries Journal last year. They are here on a fact finding, knowledge transfer trip and were in Salisbury on a workshop facilitated by Philip and Stephen along with VisitWiltshire and Digital Visitor.
The workshop in Bournemouth focused on engaging small and medium sized business partners in digital marketing and improving their skill set. They are adopting some of the recommendations that we published in the paper referred to above,including the testing of a digital marketing planning framework, adopting best practice in web analytics and data-driven marketing.
Bournemouth University postgraduate Tourism Marketing students were also invited to join the digital marketing workshop as this is what they’re studying at present.
Tourism master students take part in a co-creation project on conflict transformation through gamification at post conflict sites
During March 2016 three of our Tourism master students, Gian-Luc Angiolini and Hannah Lee (MSc Tourism Management) and Oliver Te-Chang Liu (MSc Tourism Management and Marketing) along with Dr Avital Biran have travelled to Kosovo. This was part of a co-creation project aiming is to foster conflict transformation (reconciliation) by facilitating engagement with a plurality of narratives, nurturing empathy and recognition of the cultural heritage of war via contemporary gaming technology. This is an inter-disciplinary project involving BU staff and students from a range of different departments and research areas (transitional justice, sociology, anthropology, game design and tourism) as well as students and staff from the University of Pristina, Kosovo and a local NGO.
Following an intensive preparation workshop acquainting students with conflict transformation theory, and the pertinent cultural, historical and ethical issues of Kosovo, we headed for a week-long field trip in Kosovo. Once we had arrived in Pristina (the capital city of Kosovo), participants were split into different groups with diverse academic backgrounds and were tasked with different “quests” to explore the city and the heritage of Kosovo (revolving around issues like street art; transitional justice and traditions; politics of memory; gender and national identity). This was followed with visits to some of Kosovo’s main cultural and war heritage sites, such as Gjakova, Prizren, Mitrovica and Prekaz. After thoroughly researching the country, considering the massive potential it had to offer concerning its fascinating cultural heritage and history of conflict, and reflecting on their own visit experience, participants were charged with the task of designing a “serious game” for post-conflict sites which could help to bring about conflict transformation.
Summarising their experience, Gian-Luc notes: It was really exciting for all of us to be involved in real, meaningful research. However, it wasn’t all work and no play, we had some fun too! We were based in Pristina, which is the largest city in the country and has about 200,000 inhabitants (slightly larger than Bournemouth). It is certainly the heart of the country and is a central spot for political thinking, an active student life and a developing international community. Even on our strict time budgets, we were still able to indulge ourselves in some well-earned rest and cross-cultural socialising with the students of Pristina, even after our tiring days of research. Well we did deserve to treat ourselves a little bit! We all worked hard and felt as though we achieved a lot, both academically as well as developing a positive link between BU and the University of Pristina.
New Paper: Strategic and tactical price decisions in hotel revenue management
New Research paper:
Strategic and tactical price decisions in hotel revenue management,
Tourism Management Volume 55, August 2016, Pages 123–132
Highlights
- •The study proposes and empirically validates a dynamic pricing framework.
- •Three groups of factors are identified in their strategic and tactic dimensions.
- •The Shapley-Owen decomposition of R-squared is applied to price regression models.
- •Results allow measuring the relative weight of pricing determinants.
- •Contextual variables have a relevant role in short-run price variations.
Abstract
Dynamic pricing techniques allow using a number of variables in a tactical way compared to standard catalogue prices. This study merges in a conceptual model the relevance of the tactical and the strategic dimension of these variables, classified according to their tangible, reputational or contextual nature. To empirically validate the hypotheses, a database of 21.596 price observations was retrieved from booking.com. The study presents a hedonic price function, using the Shapley-Owen decomposition of the R-squared to elicit the importance of each group of factors. Further, a hierarchical cluster analysis measures the presence of heterogeneity across operators. The results show that online reputation is gaining importance over the traditional star rating. Despite the tangible variables remain of paramount importance, the findings suggest the relevant role of contextual variables in short-run price variations. The players operating in the tourism and hospitality industries should integrate these findings when designing pricing strategies.
Keywords
- Dynamic prices;
- Competition;
- Online reputation;
- Hedonic pricing model;
- Shapley-Owen decomposition
Studying sustainable and wildlife tourism at Bournemouth University
Studying sustainable and wildlife tourism at Bournemouth University Department of Tourism and Hospitality
Drs. Susanna Curtin and Jon Edwards had an enjoyable day out at RSPB Arne with the MSc students studying wildlife, nature and ecotourism. They were there to experience the diverse wetland and woodland habitat and to learn about the relationship between nature reserves and ecotourism.
Are nature reserves visitor attractions? Becky Williams from the RSPB gave an interesting talk on how they manage the influx of visitors who range from avid bird watchers, dog walkers and/or family day trippers. The new shop and café are an added attraction and will further increase visitor numbers causing pressure on car parking, facilities and residents along the approach road.
However, the increase visitor numbers is also a factor of changing lifestyles and the desire to get out and experience nature in a beautiful and accessible part of Poole harbour. Visitors are therefore welcomed at the reserve as increased numbers means increased spend in the shop and the café and increased RSPB memberships inspired by the visitor experience. Good for nature and good for people. The students had a nice day out and learned a lot too.
CAA visits Bournemouth University to explain Financial protection for Air Holidaymakers (CAA)
CAA visits Bournemouth University to explain Financial protection for Air Holidaymakers (CAA)
Derek Robbins welcoming David Clover from Civil Aviation Authority (CAA) is coming to give a Lecture on Air Travel Organiser’s Licence (ATOL) Financial protection for Air Holidaymakers. https://www.caa.co.uk/atol-protection/
David is Manager, ATOL, Crisis/Contingency Planning & Consumer PR at Civil Aviation Authority. He works in the Consumers & Markets Group where he is the Manager of the ATOL scheme.
Tourism Economics special issue on Economics of tourism and transport, Edited by Dr Neelu Seetaram
Tourism Economics special issue on
Economics of tourism and transport, Edited by Dr Neelu Seetaram
http://www.ingentaconnect.com/content/ip/tec/2016/00000022/00000002;jsessionid=2hehc41kq538i.alice
Dr Neelu Seetaram, Department of Tourism and Hospitality, Faculty of Management, Bournemouth University, Talbot Campus, Dorset House, Poole BH12 5BB, UK. E-mail: nseetaram@bournemouth.ac.uk.
Transportation is an essential component of the tourism system (Leiper, 1990). This system, made up of s
everal activities, creates products to satisfy the needs of tourists (Graham et al, 2008). Transportation is vital in this process as it connects the origin to the destination (Page, 2009), and so destinations are highly dependent on the availability of transport. According to Lamb and Davidson (1996), the quality of the transport network in place is an important factor influencing destination choice and it is argued that adequate and efficient transport networks act as catalysts in a destination’s growth and development. In return, booming destinations stimulate investment in transportation networks (Prideaux, 2000; Forsyth, 2006). Conversely, inadequate transport networks deter tourists from visiting a destination, with a resulting negative effect on its competitiveness and potential for growth (Prideaux, 2000).
Page (2009) suggests that the relationship between transport and tourism is more complex, arguing that there is a need to create a framework which encourages ‘our understanding of how tourists interact with transport, the process and factors involved and their effect on the travel component of the overall tourism experience’ (Page, 2009, p 18). Lumsdon and Page (2004) explain that, from the tourist’s perspective, transportation serves two key purposes. For the first purpose, which the authors label as ‘transport for tourism’, transportation is only a means to an end: it has no intrinsic value and for the tourist is merely an enabler. It is the economic cost borne by tourists (Gray, 1966) to enable them to derive utility by consuming the sought-after tourism product(s). Demand for transportation, therefore, is derived from the demand for the tourism products that destinations offer. In contrast, travel itself can hold intrinsic value for tourists, making it the focal element of the tourism product (Lumsdon and Page, 2004): examples include luxury cruises and trips on heritage trains such as the Orient Express. Lumsdon and Page (2004) refer to this type of travel as ‘transport as tourism’. In this case, demand for travel ceases to be a derived demand and utility is obtained from the travel itself. Expenditure on the travel, then, is the price paid for the tourism product rather than merely the travel cost, although travel cost will most likely be incurred to reach to the point of embarkation. In spite of the obvious synergies between tourism and transport, until quite recently the economic literature on the two has been bifurcated.
Introduction
pp. 203-206(4)
Author: Seetaram, Neelu
JOBS at the World Tourism Organization (UNWTO) http://www2.unwto.org/about/employment
JOBS at the World Tourism Organization (UNWTO) http://www2.unwto.org/about/employment
Posts within the World Tourism Organization are filled following a careful selection process that takes into account the candidates’ academic qualifications, international experience, language skills, among others.
Vacancy announcements for posts to be filled within UNWTO are circulated among its Member States, Associate Members, Affiliate Members, and other international organizations.
Persons interested in being included in future selection processes are requested to complete the on-line UNWTO Personal History Form. Vacancy announcements require confirmation of interest.
Candidates who are unable to complete the on-line UNWTO Personal History Form may also download the UNWTO Personal History Form (in pdf format)and return it to the Human Resources Programme, at the following e-mail address: recruitment@unwto.org.
As a general rule, applications are retained by UNWTO for a maximum period of two years from date of receipt.
Please note that receipt of this form will not be acknowledged, and any further correspondence will be initiated by UNWTO.
| Position | Deadline for applications | Download file | Language |
|---|---|---|---|
| Consultant – INVESTOUR, Regional Programme for Africa (UNWTO/HHRR/CFE/07/RPAF/2016) | Tuesday, May 31, 2016 – 23:59 | English | |
| Consultant Roster, Affiliate Members (UNWTO/HHRR/CFE/04/AM/2016) | Saturday, December 31, 2016 – 23:59 | English | |
| PhD Researcher at the World Tourism Organization (UNWTO/HHRR/CFE/09/SDTR/2016) | Wednesday, June 15, 2016 – 23:59 | English |
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Dr Anna Menozzi Assistant Professor at Università del Piemonte Orientale Italy visiting Bournemouth University
Dr Anna Menozzi Assistant Professor at Università del Piemonte Orientale Italy will be visiting the Department of Tourism and Hospitality Bournemouth University as part of the ERASMUS + programme from 09/05 to 11/05.
Her research interests are in the area of Corporate Governance, Small Business, Retail and Marketing Analytics. She will be teaching a seminar in the course of Investigating Hospitality to offer students some analytical tools to take informed decisions Tuesday.
If you want to meet with Anna arrange through Dr Giampaolo Viglia or contact her on anna.menozzi@uniupo.it