A delegation from Denmark representing two Danish destinations, Djursland (http://www.visitdjursland.com) and Hvide Sande (www.hvidesande.com) visited the Department of Tourism and Hospitality Bournemouth University for a digital marketing workshop.
The Destination Management Organisations were welcome by Dr Philip Alford and Professor Steve Page as part of the collaboration following the publication of the Digital Destinations research in Services Industries Journal last year. They are here on a fact finding, knowledge transfer trip and were in Salisbury on a workshop facilitated by Philip and Stephen along with VisitWiltshire and Digital Visitor.
The workshop in Bournemouth focused on engaging small and medium sized business partners in digital marketing and improving their skill set. They are adopting some of the recommendations that we published in the paper referred to above,including the testing of a digital marketing planning framework, adopting best practice in web analytics and data-driven marketing.
Bournemouth University postgraduate Tourism Marketing students were also invited to join the digital marketing workshop as this is what they’re studying at present.