Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness. The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance.
Tuesday 9 May
09.30-12.30: Agile tourism and hospitality marketing with Dimitrios Buhalis
Enhance your marketing strategy and build your reputation through so-co-mo (social media/context based/mobile) marketing; and discover other exciting and engaging ideas.
13.30-16.30: Data-driven digital marketing in Tourism & Hospitality with Dr Philip Alford
Data driven digital marketing for small to medium sized tourism and hospitality organisations.
Connecting and engaging
Wednesday 10 May
09.30 -12.30: Consumer behaviour with Dr Hanaa Osman
Gain a critical understanding of the individual and social processes that influence human behaviour; and learn what this means for your business.
13.30-16.30: Managing self and others with Dr Evangelia (Lia) Marinakou
Managing self and others through emotional intelligence (EI).
Thursday 11 May
09.30-12.30: Current and future food safety problems with Philippa Hudson
Make sure you stay in control with an awareness of potential food safety issues by considering problems now and in the future.
13.30-16.30: Successful negotiations in hospitality organisations with Crispin Farbrother
Negotiating is a key skill for all good hospitality leaders, whether dealing with customers, staff or suppliers.
Tuesday 16 May
09.30 – 12.30: Planning for profit in Tourism & Hospitality with Morris D’Cruz
Planning is critical to any business and is particularly important to the fast-paced environment of the tourism and hospitality industry.
13.30-16.30: Managing waste and improving sustainability with Dr Viachaslau Filimonau
Integrate sustainability principles / environmental management practices in tourism and hospitality operations.
Empowering people to deliver excellence
Wednesday 17 May
09.30 – 12.30: Building powerful teams in the tourism & hospitality industry with Christian Lemmer
A successful team ensures the right people are doing the right things at the right time, even when you are not there.
13.30-16.30: Managing a multicultural workforce in the UK hospitality industry with Dr Charalampos (Babis) Giousmpasoglou
The key to unlock the talent potential is the understanding of culture and how it works at an organisational level.
Creativity through culture
Thursday 18 May
09.30-12.30: Creative industries and tourism: partnership strategies with Dr Philip Long
Harnessing the potential of the creative industries for tourism and tourism for the creative industries.
13.30-16.30: Managing across cultures with Dr Lorraine Brown