On Friday 22nd June Claire Taylor, Student Experience Administrator, and Anna Jones, Social Media Administrator for the School of Tourism at Bournemouth University attended the World Travel Market workshop in preparation for the World Travel Market in November.
The day was attended by exhibitors and PR’s wanting to learn about the best ways to make the most out of the World Travel Market in November. However, the day also provided an excellent opportunity for exhibitors to network with each other during the breaks of the workshop.
A highlight of the day was a talk on Online and PR Opportunities from Jamie Bell, the eMarketing Manager for World Travel Market. Jamie highlighted Bournemouth University’s 2011 exhibitor profile as a great profile and highlighted to the audience why they should make their profiles similar to the Bournemouth University profile. As currently the only University that exhibits at the World Travel Market, this acknowledgement was a great achievement for Bournemouth University.
Professor Dimitrios Buhalis from Bournemouth University commented on the growing relationship between World Travel Market and Bournemouth University:
“Over the years we have developed a strategic partnership with the World Travel Market as it gives us a great opportunity to engage with the global tourism and travel community and exchange views and knowledge. This partnership was cemented with the provision of a number of seminars during the show in London, strategic advice on their seminar program as well as contribution of a social media strategy for Just a Drop – their water charity.
Professor Buhalis continued to comment on the strong relationship Bournemouth University has with Fiona Jeffery OBE of World Travel Market, who has previously attended Bournemouth University for a talk: “We had the opportunity to invite Fiona Jeffery’s on an Audience at Bournemouth University and we are looking forward to expand this engagement further for offering more strategic benefits to all our stakeholders”
The School of Tourism will be exhibiting on behalf of Bournemouth University at the World Travel Market 5th – 8th 2012.
Click on the link to view our Exhibitor Profile http://www.wtmlondon.com/page.cfm/Action=Exhib/ExhibID=12419
For more information on the World Travel Market please visit http://www.wtmlondon.com/Read More
Today was our first day at the World Travel Market and as far as we know the first day at the WTM for any UK university.
BU received some fantastic compliments on the quality of students but industry figures were really excited that we wanted to be innovative and engage with them on a professional level too.
Key outputs from the day were a substantial addition to the School database, a number of new placement opportunities, fantastic PR from press contact and a very impressive buzz created by Dimitrios’ seminar. This worked really well in partnership with the stand as those who heard the seminar and were keen to find out more had somewhere to go, and people who could answer their questions about how to get involved with BU.
Dimitrios said that for him the highlights were talking with industry about how they can engage with BU and giving three press interviews that will see a global audience. He also talked to a variety of organisations about research opportunities especially in relation to eTourism.
The quality of the leads could not be under estimated, the majority of visitors were key industry figures or press. Moreover, the stand looked great bringing in a wide variety of interest.Read More
BU Tourism Futures Forum @ WTM2011 World Travel Market, ExCeL, London, Thursday 10th November 2011 – 14.00 to 16.00
BU Tourism Futures Forum @ WTM2011
REGISTER ON : http://buatwtm.eventbrite.com/
World Travel Market, ExCeL, London, Thursday 10th November 2011
14.00 to 16.00 Room: North Gallery Rooms 6&7
Chaired by Professor Dimitrios Buhalis
Bournemouth University tourism experts organise again the BU Tourism Futures Forum @ WTM2011 and engage leading tourism practitioners from around the world on an interactive discussion to examine the future of tourism. The global challenges and opportunities for both tourism destinations and suppliers around the world require innovation in management and operations, calling for a major rethinking of both strategic and tactical Tourism Management. The Tourism Futures Forum will provide an insight into the future dimensions of the tourism industry. It examines major trends in tourism demand and supply and explores the strategic changes that lead to the international tourism industry restructuring. The Forum will be organised by
The University of Bournemouth in partnership with the World Travel Market and the TravelDailyNews are organising this forum to facilitate debate about the key strategic changes and to engage in a discussion about the successful response of the industry. The event will involve two short research-based presentations to stimulate discussion. Chairman Prof Dimitrios Buhalis will encourage all participants to contribute to the debate and discussion.
Dr Marcio Favila, United Nations World Tourism Organisation, Global Tourism Trends
Professor Adele Ladkin Human Resources trends and Tourism
Dr Richard Shipway Olympics, Sport Tourism and Legacy
Invited Panelists include :
Marcio Favila, United Nations World Tourism Organisation
Dermot Blastland TUI UK
John Kent YouTravel & Aquis UK and Greece
Jens Thraenhart DragonTrail.com China
El Hamy El Zayat EMECO Egypt
Justin Reid VisitBritain UK
Daniela Wagner ewaterways UK
Dmitry Khrapov tutu.ru Russia
Ana Sustelo Just a Drop UK
Gerard Brown, UBM Aviation, Routes UKRead More