NEW PAPER PUBLISHED ON METAVERSE Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2024, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2326989 ABSTRACT Metaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies… Read more » about NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications
metaverse
Metaverse innovation research agenda
Professor Dimitrios Buhalis has been developing research on Metaverse and has published a range of high-impact journal articles with colleagues around the world. Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising, Tourism Management and Marketing, Tourism Management, Accepted – forthcoming https://www.academia.edu/94737378/ Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as… Read more » about Metaverse innovation research agenda
Research in metaverse for value co-creation and technology-enhanced experience.
Research in metaverse for value co-creation and technology-enhanced experience. Professor Dimitrios Buhalis latest research focuses on Metaverse and is published in two recent high ranking publications. Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values. Research aims to explore the opportunities… Read more » about Research in metaverse for value co-creation and technology-enhanced experience.