As part of their level C induction BU Leisure Marketing students documented their visit to the opening of Bournemouth Arts by the Sea Festival
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- Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?
- NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications
- KEYNOTES announced for the BOURNEMOUTH UNIVERSITY Digital Marketing colloquium: Exploring Artificial Intelligence, Metaverse and Web3 19-20 March 24 Bournemouth University https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024
- NEW PAPER ON DIGITAL NOMADS Attracting digital nomads: Smart destination strategies, innovation and competitiveness,
- Fan, X. F.; Buhalis, D., Fragkaki, E., Tsai, YR, 2024, Achieving Senior Tourists’ Active Aging through Value Co–creation: A Customer-Dominant Logic Perspective, Journal of Travel Research. https://doi.org/10.1177/00472875231214733
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