NEW BOOK Just Published:    Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms   Raouf Ahmad Rather and Dimitrios Buhalis, 2026 Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms Edward Elgar, ISBN: 9781035331253 https://www.e-elgar.com/shop/gbp/metaverse-marketing-9781035331253.html      Contents   Introduction to Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms 1 Raouf Ahmad Rather and Dimitrios Buhalis 1 Metaverse marketing: challenges,… Read more » about NEW BOOK Just Published:  Rather and Buhalis, 2026, Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms