On Friday 22nd June Claire Taylor, Student Experience Administrator, and Anna Jones, Social Media Administrator for the School of Tourism at Bournemouth University attended the World Travel Market workshop in preparation for the World Travel Market in November.
The day was attended by exhibitors and PR’s wanting to learn about the best ways to make the most out of the World Travel Market in November. However, the day also provided an excellent opportunity for exhibitors to network with each other during the breaks of the workshop.
A highlight of the day was a talk on Online and PR Opportunities from Jamie Bell, the eMarketing Manager for World Travel Market. Jamie highlighted Bournemouth University’s 2011 exhibitor profile as a great profile and highlighted to the audience why they should make their profiles similar to the Bournemouth University profile. As currently the only University that exhibits at the World Travel Market, this acknowledgement was a great achievement for Bournemouth University.
Professor Dimitrios Buhalis from Bournemouth University commented on the growing relationship between World Travel Market and Bournemouth University:
“Over the years we have developed a strategic partnership with the World Travel Market as it gives us a great opportunity to engage with the global tourism and travel community and exchange views and knowledge. This partnership was cemented with the provision of a number of seminars during the show in London, strategic advice on their seminar program as well as contribution of a social media strategy for Just a Drop – their water charity.
Professor Buhalis continued to comment on the strong relationship Bournemouth University has with Fiona Jeffery OBE of World Travel Market, who has previously attended Bournemouth University for a talk: “We had the opportunity to invite Fiona Jeffery’s on an Audience at Bournemouth University and we are looking forward to expand this engagement further for offering more strategic benefits to all our stakeholders”
The School of Tourism will be exhibiting on behalf of Bournemouth University at the World Travel Market 5th – 8th 2012.
Click on the link to view our Exhibitor Profile http://www.wtmlondon.com/page.cfm/Action=Exhib/ExhibID=12419
For more information on the World Travel Market please visit http://www.wtmlondon.com/