The United Nations World Tourism Organization (UNWTO), the Ministry of Tourism of Greece and the Region of Central Macedonia have partnered together to organize the Joint UNWTO and PATA Session: “Connecting Asia and Europe through the Silk Road”
8th UNWTO International Meeting on Silk Road Tourism
in Thessaloniki, Greece on 10-12 October 2018.
Together with the Pacific Asia Travel Association (PATA), a joint session will take place examining how – by leveraging marketing and technical platforms – destinations can maximise promotion via storytelling techniques that drive tourism in new markets. Speakers include PATA CEO Dr. Mario Hardy and PATA Regional Director Daniela Wagner, as well as senior executives from TCI Research, TripAdvisor, ECA2, Thessaloniki Convention Bureau, Esplorio, Mastercard, TravelBeat and Leading Culture Destinations. PATA member and UNWTO Affiliate Board Member Professor Dimitrios Buhalis Head of Department of Tourism and Hospitality Bournemouth University is also an invited speaker.
This international Silk Road meeting will be hosted for the very first time by a European Silk Road Member State, and focus on the overarching role and relevance of the Silk Road within a globalized tourism framework. We invite all international partner agencies, interested stakeholders from around the globe, both public and private, to attend this event. Participation in the joint UNWTO and PATA session is free of cost; only registration for the event is required.