Dr. Miguel Moital’s Iberian trip recently traveled to Portugal and Spain to present his work.

Our colleague Dr. Miguel Moital, Principal Academic in Events Management, Faculty of Management, recently traveled to Portugal and Spain to present his work. In Portugal, Miguel talked to students from the Masters in Tourism Management at the UCP – Portuguese Catholic University (Braga Campus). BU has an Erasmus agreement with UCP for staff exchange. Miguel talked about key issues in academic writing, presenting material from his e-book on the topic.

In Spain, Miguel delivered a presentation about ‘Managing Prestige in Spa & Thermal Experiences” to 35 participants of a pre-TERMATALIA course, attended by industry and institutional participants from countries such as Argentina, Costa Rica, and Colombia. The course received coverage in the regional media, including a report by TV Channel Telemino (see after 2 minutes) and newspaper La Region. The presentation was based on his research around the consumption of prestigious experiences, part of it co-created with Undergraduate Students through their dissertations.

TERMATALIA – 17th International Exhibition of Thermal Tourism, Health and Wellness is “the only specialized fair in the world that represents a thermal bridge between Europe and Latin America, bringing together professionals from more than 25 countries”. TERMATALIA alternates between Ourense (Galicia), where it originates, and a Latin -American country (next year it will take place in Iguaçu, Brazil). Ourense features many thermal baths which feed off from the natural hot springs, with a number of both public pools (free to use) and private pools (fee paying, tough €6 will pay for 2 hours on the best one) scattered along and around the Miño river.

 

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