Learn how to measure your digital marketing campaigns with Dr Philip Alford

Learn how to measure your digital marketing campaigns with Dr Philip Alford 

Online marketing is a game changer for businesses, however the range of digital channels and platforms and their complexity present challenges in measuring the effectiveness of marketing.


Dr Philip Alford is a Senior Lecturer at Bournemouth University and a small business marketing specialist.

His particular interest lies in investigating and improving the ways in which technology can support more innovative and entrepreneurial marketing among small businesses. Within this remit, a specific focus lies in how small business owners and entrepreneurs can leverage online marketing analytics to enable more agile and responsive marketing.

Dr Alford will be delivering two workshops for owners and managers who are at an intermediate stage and want to learn about approaches that will enable them to take it to the next level, particularly in terms of measuring its impact.

These workshops form part of a series of Professional Development Courses organised by the Department of Tourism and Hospitality at Bournemouth University in collaboration with Marsham Court Hotel.


Philip’s work forms part of the eTourism Lab which sits under the auspices of the International Centre for Tourism and Hospitality Research  at Bournemouth University.

The full programme for the course delivered over two separate sessions can be viewed here



Workshop 1 Tuesday 19th September 2017   0830 – 1300

Workshop 2 Tuesday 3rd October 2017        0830 – 1300

Bookings on https://marshamcourthotel.co.uk/how-to-measure-your-digital-marketing-campaigns/

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