This half-day event will  present the innovations that have been introduced to the travel and hospitality industry via cutting edge social science research.

When is the best time to book a flight or a hotel? How can companies make money by applying dynamic pricing techniques? The talk will answer to these questions and will cover innovative payment mechanisms applied in restaurants. You will also have the chance to find out about the role of menu design in shaping more responsible food choices.

Hear from BU researchers and marketing professionals reporting on the outcome of real-life experiements and business intervention and join in the debate to find out how research is impacting on innovation in the travel and hospitality industries.

Event Programme:

10.00 -11:45 Dynamic pricing, best time to book and new pricing mechanisms( Dr. Giampaolo Viglia, Professor Claudio Piga from Keele University and the staff from HOTS Business game)

11:45-12.00 Tea/coffee break

12.00 -13.00 Innovations in food, technology, and menu labeling (Dr. Viachaslau Filimonau, Prof Adele Ladkin, Prof. Heather Hartwell and Dr. Sean Beer)

CLICK here to register for this event

https://www.eventbrite.co.uk/e/innovations-in-hospitality-and-travel-registration-27211035941