National Coastal Tourism Academy Director is a BU Graduate

The National Coastal Tourism Academy has named Tourism Studies graduate Samantha Richardson as its new director.

Sam Richardson

A high-flyer, Samantha has a wealth of experience in the tourism industry, most recently as Business Development Manager for Shore Operations at Carnival UK, the world’s largest cruise line operator. She has also work for P&O Cruises, Salisbury Cathedral, Thomas Cook and in the marketing department at Visit Britain’s Chicago office.

Samantha graduated from Bournemouth University with a first class degree in Tourism Studies and went on to gain an MSc in Tourism Management from Sheffield Hallam University.

With first-hand experience of a range of tourist organisation from small businesses to global corporations, Samantha is well-placed to lead the National Coastal Tourism Academy (NCTA) in its remit to create new jobs and develop a model for successful coastal tourism across the UK.

“The opportunity to be part of the Academy was too good a chance to miss,” said Samantha. “It’s very rare to be able to be part of a start-up that has the potential to create a step-change in the future of coastal tourism. Uniquely, the NCTA is a partnership between the three major tourism players in the town – Bournemouth Council, Bournemouth University and the local tourism industry, working together will be key to delivering our objectives.

“Our remit is ambitious, but with robust research from the University working in partnership with the different tourism sectors, we’ll hit the ground running. I’m passionate about tourism, it’s the very life-blood of the local economy, so I’m enormously excited about this new challenge.”

Samantha will be directing a team split between Bournemouth Council’s Town Hall and Bournemouth University.

 National Coastal Tourism Academy

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