Back in early July Dr Tim Breitbarth attended the Academy of Marketing Conference 2013 hosted by the University of South Wales in Cardiff.
Tim presented the paper “Downstream indirect reciprocity: explaining and measuring consumer reactions to sport clubs’ corporate social responsibility activities” which was co-authored by himself, Dr Stefan Walzel, German Sport University, Cologne and John Bryson, final year Bournemouth University Sports Management student.
The paper won the Best Paper in the Sports Marketing track at the conference. The award was sponsored by Emerald.
The paper presented by Tim forms part of an on-going research project. The international project team for the research, led by Stefan has also just been awarded £15,000 from the prestigious UEFA Research Grant.
Congratulations to Tim, Stefan and John on this achievement.