This week the Digital Destinations project, that launched back in October (See here), started its seminars with businesses and students.

The aim of the project is to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, tourism businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations.

Each business is appointed a final year E-Marketing student who will eventually come up with an online marketing strategy for them.

This week saw the start of four seminars that each business will attend with their allocated student.

For More information on the project please contact ddp@bournemouth.ac.uk