Tourism expert Fiona Jeffery, who is chair of annual trade exhibition the World Travel Market, will provide a unique insight into her career on Wednesday 14 March, in a public lecture at BU.

Fiona, who was appointed OBE in the New Year Honours list for services to the tourism industry, will be reflecting on her career in the travel and tourism industry, as well as answering questions from students, staff and guests on topics ranging from tourism, marketing, retail, events and hospitality.

She will also be taking part in a discussion about trends in tourism with academics from the School of Tourism.

In 1998 Fiona founded and is now Chairman of the international water-aid charity Just a Drop which the eTourism Lab of BU has been supporting with a social media strategy. The charity aims to deliver clean water to over 1.1 billion people worldwide who have no access near to their homes and by doing so reduce the instance of child death caused by polluted water across the world.

In her role at the World Travel Market, Fiona has created two key initiatives in association with United Nations World Tourism Organisation (UNWTO), launching the Ministers Summit and World Responsible Tourism Day which take place each year at the international event.

Fiona is a trustee of the charity The Travel Foundation, a Board Member of Tourism Society, received the Shine Woman of the Year Award in 2008 and was nominated for the TTG Outstanding Achievement Award in 2011.

The free lecture will be at the University’s Talbot Campus on Wednesday 14 March at 4pm, with registration from 3pm.

If you would like to attend this event you can register online.