Professor Dimitrios Buhalis at the World Travel Market Today

Today was our first day at the World Travel Market and as far as we know the first day at the WTM for any UK university.

BU received some fantastic compliments on the quality of students but industry figures were really excited that we wanted to be innovative and engage with them on a professional level too.

Key outputs from the day were a substantial addition to the School database, a number of new placement opportunities, fantastic PR from press contact and a very impressive buzz created by Dimitrios’ seminar. This worked really well in partnership with the stand as those who heard the seminar and were keen to find out more had somewhere to go, and people who could answer their questions about how to get involved with BU.

Dimitrios said that for him the highlights were talking with industry about how they can engage with BU and giving three press interviews that will see a global audience. He also talked to a variety of organisations about research opportunities especially in relation to eTourism.

The quality of the leads could not be under estimated, the majority of visitors were key industry figures or press. Moreover, the stand looked great bringing in a wide variety of interest.