Apologies for the lack of communications – we’ve been busy!

I’m delighted to report that our project proposal “Towards Zero Carbon Production: A system dynamics model to inform and monitor energy policy and planning scenarios in Virtual Production” has been approved by XR Stories, and will hopefully commence early in 2022. A synopsis of the proposed project follows. Really looking forward to working with the team at XR Stories and our industry partners to look into this essential problem.

Virtual Production (VP) defines a set of production practices where practitioners work in and interact with virtual environments and technologies. It reduces the need to move crews and equipment to location and enables remote working in VR (Virtual Reality), dramatically reducing CVD-19 risks, the environmental footprint, production costs and upends the traditional production process. It has been described as “one of the greatest technical advances of recent years and holds the key to improving sustainability in the creative industries.” 

Virtual Production can be seen to be a dynamic system with changing facilities, equipment, operations, and personnel requirements. This allows us to use a system dynamics methodology, which is a computer aided approach to modelling policy analysis and design. It has been developed to manage complex and intractable problems in an easy to communicate way and combines both qualitative and quantitative analysis, enabling the testing of interventions and policy adaptations.  

This project will employ a researcher, who, working with specialists at Bournemouth University, will gather evidence through surveys, interviews, and literature reviews, and model the results using a Systems Dynamics (SD) approach. The goal is to provide a framework for interrogating the quantitative and qualitative data of sustainable practices and policy in Virtual Production.

Really looking forward to working with the team at XR Stories and our industry partners to look into this essential problem.

Get in touch with me if you want to know more!

– Richard