NEW ARTIFICIAL INTELLIGENCE ARTICLE PUBLISHED Bulchand-Gidumal, J., William, E., O’Connor, P., Buhalis, D., 2023, Artificial Intelligence’s impact on Hospitality and Tourism Marketing: Exploring key themes and addressing challenges, Current Issues in Tourism, https://doi.org/10.1080/13683500.2023.2229480. ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions supports stakeholders to prepare accordingly and profit from these developments. Adopting a grounded theory approach,… Read more » about Artificial Intelligence’s impact on Hospitality and Tourism Marketing: Exploring key themes and addressing challenges,