Research

Smart technology and the Future of Hospitality and Tourism after COVID-19

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Professor Dimitrios Buhalis contributed a presentation entitled Smart technology and the Future of Hospitality and Tourism after COVID-19 to the School of Hotel and Tourism Management, PolyU, The Hong Kong Polytechnic University #IMPACT2020 Conference today. https://youtu.be/YTqnN27khic #CrisisManagement #Recovery #Strategy #TourismRecovery #RecoveryStrategy #Future #Hospitality #Tourism #Technology #COVID19 #PostCOVID19   

New Paper published: Buhalis, D., Volchek, K., 2020, Bridging marketing theory and big data analytics: The taxonomy of marketing attribution,

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Interested in Marketing Attribution? and big data analytics?   New Paper published: Buhalis, D., Volchek, K., 2020, Bridging marketing theory and big data analytics: The taxonomy of marketing attribution, International Journal of Information Management [IF= 8.2 Citescore=14.1] https://doi.org/10.1016/j.ijinfomgt.2020.102253   Abstract: The integration of technology in business strategy increases the complexity of marketing communications and urges… Read more » about New Paper published: Buhalis, D., Volchek, K., 2020, Bridging marketing theory and big data analytics: The taxonomy of marketing attribution,

New research paper published by Professor Dimitrios Buhalis in Journal of Advertising

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New research paper published by Professor Dimitrios Buhalis in Journal of Advertising  Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis (2020): Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising, Journal of Advertising https://doi.org/10.1080/00913367.2020.1809574 free eprints https://www.tandfonline.com/eprint/76JWSAAMIBF3ZHQXFEHT/full?target=10.1080/00913367.2020.1809574   Abstract  Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on… Read more » about New research paper published by Professor Dimitrios Buhalis in Journal of Advertising

The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries!

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ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING Editor in Chief: Professor Dimitrios Buhalis, EDWARD ELGAR PUBLISHING LIMITED The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries! See some examples of the accepted terms on https://tinyurl.com/encyEXAMPLES. These include terms: INTERPRETATION (Gianna Moscardo), PEACE (Anna Farmaki), SUSTAINABLE TOURISM… Read more » about The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries!

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

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New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748   This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the… Read more » about New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings

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Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings Tourism Review Journal, the most established Journal in tourism on its 75th Volume, edited by Professor Dimitrios Buhalis is raised to Q1 in SCIMAGO Journal Rankings for Business, Management and Accounting Tourism, Leisure and Hospitality Management Social Sciences Geography, Planning and Development The latest… Read more » about Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings

New publication: Dining alone: improving the experience of solo restaurant goers

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Next time when you dine alone, perhaps on a business trip, remember this new publication. Brown, L., Buhalis, D. and Beer, S. (2020), “Dining alone: improving the experience of solo restaurant goers“, International Journal of Contemporary Hospitality Management, Vol. 32 No. 3, pp. 1347-1365. https://doi.org/10.1108/IJCHM-06-2019-0584 Purpose-Solo travel for leisure and business is increasing. It is… Read more » about New publication: Dining alone: improving the experience of solo restaurant goers

Research & Knowledge Exchange Development Framework – give us your feedback

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The Research & Knowledge Exchange Framework (RKEDF) is now into its fourth year.  It offers training and development opportunities to academics at all stages of their career, supporting staff to increase their skills, knowledge and capabilities. The RKEDF offers a range of support including sessions for those who are new to research or to BU, for staff… Read more » about Research & Knowledge Exchange Development Framework – give us your feedback