Dr Tim Gale, was quoted recently in the Times article about Travel firms duping buyers with bogus cheap deals. Holidaymakers were warned to beware of sales tricks. Tim said: “These prompts create a sense of fear, panic and urgency in the buyer. A lot of the language is designed to prey on people’s fears of missing out on a bargain.”
Tim Gales on The Times
Read the article
https://www.thetimes.co.uk/article/travel-firms-dupe-buyers-with-bogus-cheap-deals-8g50b9gv0