Congratulations to Dr Giampaolo Viglia for the best prize award for the paper EXPLORING HOW VIDEO DIGITAL STORYTELLING BUILDS RELATIONSHIP EXPERIENCES at the Global Innovation and Knowledge Academy (GIKA) 2016 conference in Valencia (Spain), securing a publication in Psychology and Marketing (3* ABS).
The paper suggests a new methodological lens to analyse video contents and shows how storytelling is the cornerstone for a consumer relationship experience. The work is a joint project with Dr. Rebecca Pera (University of Eastern Piedmont).
Wonderful, many congratulations!