Feifei Xu has recently returned from her Fusion funded trip to China as part of her research on “The Gamification of Tourism, A Future Trend”
Whilst she was in China, Feifei was able to launch her project at two Universities: Nanjing University, Nanjing and Donghua University, Shanghai.
Feifei collected some primary and secondary research data including 4 focus groups and 15 interviews with tourists, hotels, tour operators, restaurants and tourism administrations to identify motivation and expectation of tourism gamification. She also managed to collect documents on smart tourism in China
“My networking and discussion with the industry resulted in a genuine interest on a possible consultancy project on Gamification (discussion in progress).
My networking with universities resulted in a formal inquiry about the possible Costal Academy Summer School program and an interest in a 4+1 Program for students and possible research collaboration.”
As well as working on her research project, Feifei was invited to give several guest lectures during her time there:
- Nanjing University to MSc students studying Tourism Management and Planning
- Nanjing University of Finance and Economics to Undergraduate students studying tourism management
- Nanjing University of Forest to MSc students studying landscape and planning
- Shanghai Donghua University to MSc students studying Tourism
- Anhui Normal University to Undergraduate and MSc students studying Tourism Management