The Over 50s Holiday Market

This year will focus on key trends, travel insights and innovations for the over 50s. Learn how to connect and engage with this market, and understand what the over 50s want so you can shape your product and marketing strategy.

• Network with travel agents and key suppliers who offer and sell holidays for the over 50s
• Boost your sales – learn about effective sales initiatives and how to improve marketing and social media campaigns
• Learn from trend and innovation case studies delivered by a range of travel companies and destinations
• Get top tips on how to extend your relevance across age groups and appeal to the older customer
• Hear practical advice on how to speak to the older consumer and which language to use in your marketing 
• Understand the key role of destinations, airports, airlines and other travel partners

• Moderator: Victoria Bacon, Director of Brand and Business Development, ABTA
• Rob Goodwin, Head of Destination Services and River Cruise, Saga Holidays
• Debbie Marshall, Managing Director, Silver Travel Advisor
• Kurt Janson, Director, Tourism Alliance  
• Sara Grady, Head of Tourism, GlobalData
• Jasman Ahmad, Planning Director, Accord Marketing
• Carol Hay, Director of Marketing UK & Europe, Caribbean Tourism Organization
• Jennie Carr, Creative and Communications Director, Silver Travel Advisor
• Clare Jenkinson, Senior Destinations and Sustainability Manager, ABTA
• Nicola Spooner, Vice President Strategy, Unruly
• Jennifer Morris, News Editor, TTG
• Dr Daisy Fan, Lecturer – Tourism and Hospitality, Bournemouth University

Additional speakers to be announced shortly.