Comparative evaluation study of the websites of China-based and international luxury hotels
中国和国际豪华酒店网站的比较评估
Abstract
Practitioners in the hotel industry constantly seek ways to improve their online and offline presence to improve their competitiveness and profitability. Consumers from different countries differ in their preferences for color, pictures, navigation, and site structure, which affect the performance of hotel websites. To connect industry efforts with consumer requirements, this study adopted a website usefulness framework to compare the websites of China-based luxury hotels with those of international luxury hotels. A fuzzy model was applied to analyze the data collected from online users. Findings of this study will be utilized to assess the perceptions of Chinese and international users and to compare the performance of the websites of China-based luxury hotels with those of international luxury hotels. Results show that Chinese and international consumers significantly differ in their perception of the usefulness performance of China-based and international luxury hotel websites.
摘要
酒店从业者寻求改善其網上及离线存在感的方法，以提高其竞争力和盈利能力。世界各地的消费者对颜色、图像、网站导航和结构的偏好不同，影响酒店网站的性能。为使行业发展与消费者需求相接合，本研究采用网站有用性框架，将中国豪华酒店的网站与国际豪华酒店的网站进行比较，并应用模糊逻辑分析从在线用户收集的数据。研究结果将用于评估中国和国际用户的感知，并比较中国豪华酒店和国际豪华酒店的网站的表现。研究结果表明，中国和国际消费者对中国和国际豪华酒店的网站的有用性表现的看法有著明显差异。