Nicola Coppola: Can GIs be used as a marketing tool?

Thursday 19 February 2015, 9:00 a.m, Room PG22

The relationship between IP and Communication is part of the collaboration within the Departments of the newly created Faculty of Media and Communication.

In this context, Nicola Coppola gives insights on Geographical Indications (GIs) protection from a legal perspective, tailored to the interests of MA Media and Communication degree students – Brands and Brand Communications Unit (Unit Leader: Jill Quest).

Adequate legal protection of GIs is a condition sine qua non for GI-based marketing to work; however, the schemes aimed at protecting GIs need to be effectively communicated to all stakeholders to reap their benefits.

Nicola’s lecture is part of his wider involvement for the government-led Bournemouth and Poole Sustainable Food Partnership. He has already offered advice to Sarah Watson (Partnership Manager at Bournemouth Borough Council) to develop an accreditation scheme to help assess the sustainability of a variety of eateries in Bournemouth and Poole.

More information at Sustainable Food City