The results of an empirical study on UK websites have been presented by CIPPM director Maurizio Borghi at the 7th Conference on Computers, Privacy and Data Protection (CPDP) in Brussels, 22-24 January 2014. The study, published on the International Journal of Law and Information Technology, demonstrates the low level of compliance of UK e-commerce website with respect to consent for data processing. In particular, the study shows that only 16% of most-popular UK websites obtain valid consent to precess personal data for direct marketing, and that more than half of websites send unsolicited commercial emails.
The presentation Do online services respect consent? Empirical evidence from the UK can be downloaded here.
The programme of the 2014 CPDP Conference can be downloaded here.
More information on the paper published on IJLIT is available here.
