Professor Dimitrios Buhalis has been developing research on Metaverse and has published a range of high-impact journal articles with colleagues around the world.

Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising, Tourism Management and Marketing, Tourism Management, Accepted – forthcoming https://www.academia.edu/94737378/

Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as a driver for hospitality customer experience and value co-creation: implications for hotel and tourism management and marketing” International Journal of Contemporary Hospitality Management, Vol.35, https://doi.org/10.1108/IJCHM-05-2022-0631

Koohang, A, Nord, J, Ooi, K, Tan, G, Al-Emran, M, Aw, E, Baabdullah, A, Buhalis, D, Cham, T, Dennis, C, Dutot, V, Dwivedi, Y, Hughes, L, Mogaji, E., Pandey, N, Phau, I, Raman, R, Sharma, A, Sigala, M, Ueno, A and Wong, L (2023) Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. Journal of Computer Information Systems. ISSN 0887-4417 https://www.academia.edu/94457087

Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A.A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A., Lartey, J., Pandey, N., Ribeiro-Navarrete, S., Raman, R., Rauschnabel, P., Sharma, A., Sigala, M., Veloutsou , C., Wirtz, J.,, 2023, How metaverse will change the future of marketing: Implications for Research and Practice, Psychology and Marketing,  http://doi.org/10.1002/mar.21767

Dwivedi, Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M, Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K, Doyle, R., Goyal, D.P, Gustafsson, A., Jebabli, I., Young-Gab Kim, Kim, J., Koos; S., Kreps, D., Kshetri, Kumar, V., Oui, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroza, M., Raman, R., Rauschnabel, R., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tana, G., Tiwari, M., Viglia, G., Fosso Wamba, 2023, Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy  International Journal of Information Management, Vol.66, October 2022, 102542 https://doi.org/10.1016/j.ijinfomgt.2022.102542

Buhalis D., Karatay N. (2022) Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse. In: Stienmetz J.L., Ferrer-Rosell B., Massimo D. (eds) Information and Communication Technologies in Tourism 2022. ENTER 2022. Springer, Cham. pp. 16–27, https://doi.org/10.1007/978-3-030-94751-4_2