9th February 2017, 11:00-13:00 in SHELLEY Lecture theatre
https://www.facebook.com/events/292151507867892/
Seminar The Chinese Outbound Tourist Market and China’s National Tourism Diplomatic Policies
Professor Tongqian Zou (School of Tourism Management, Beijing International Studies University, Vice Chair Expert Committee, World Tourism Cities Federation, Executive President).

9th February 2017, 11:00-13:00 in SHELLEY Lecture theatre

Seminar The Chinese Outbound Tourist Market and China’s National Tourism Diplomatic Policies

Professor Tongqian Zou (School of Tourism Management, Beijing International Studies University, Vice Chair Expert Committee, World Tourism Cities Federation, Executive President).

The talk will include:
China Tops World in Outbound Tourist Numbers and Spending
Characteristics of Chinese Outbound Tourists
Overseas Consumption Behaviors of Chinese Tourists
Outbound Tourism as a National Diplomatic Tool
How to Attract Chinese Outbound Tourists
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Professor Tongqian Zou, Ph.D. in Management, Nanjing University, P. R. China. Professor of Tourism and Strategy, School of Tourism Management, Beijing International Studies University. Professor Zou serves as an assistant to the President, Beijing International Studies University, and Executive Vice President, China Academy of “One Belt and One Road” Strategy.

Professor Zou is the Vice Chair of World Tourism Cities Federation Expert Committee, the Vice President of China Tourism Education Association, a member of National MTA Education Steering Committee, Degree Committee of the State Council. He was awarded the honours of “Beijing Great Wall Scholar”, “Beijing Outstanding University Teacher”. Professor Zou is the chief lecturer of the State Fine Course “Tourism Attraction Management”.

He is the chief investigators of numbers of projects, including: “Guidelines for Good Tourism”, sponsored by UNESCO, “Strategic Management for Heritage Tourism Resources in China”, sponsored by China National Fund for Social Sciences, “Destination Brand Gene Selection Based on Placeality: A Case Study of Chang’an-Tianshan Silk Road Heritage Corridor Network”, sponsored by National Natural Science Foundation of China, etc..

Professor Zou has written or edited 12 books and published over 100 papers in academic or professional journals. Publications include: Study on the Management Pattern of Tourism Attraction in China, Heritage Tourism Management, etc. Professor Zou’s researches focus on destination marketing & management, heritage preservation and tourism, and ‘One Belt and One Road’ geopolitics.