Digital Marketing Apprenticeship – Job Description
This opportunity represents a chance for a young individual to realise their
potential in a fresh, creative and damn-right-cool environment; whilst working
with a variety of clients in both scale and sector. From small local businesses, to
large multi-national corporates.
The view will be for the candidate to stay with us beyond the apprenticeship, and
use the year’s training as a stepladder to a successful career in Digital Marketing.
Duties include
- Using PPC and SEO strategies to manage and improve brand awareness
- Keyword analysis
- Website optimisation and site analysis (title tags, meta descriptions, etc.)
- Generating updates and progress reports to general manager and other key stakeholders
- Link outreach campaigns
- Management of corporate PPC accounts (Google and Facebook) within assigned budget and Cost of Sale for high profile clients
- Competitor analysis
- Identify and implement new revenue driving opportunities
- Suggesting technical improvements
- Work with marketing team to identify new/most valuable search terms to target
- Identifying conversion rate improvement opportunities
- Measuring performance
Desired skills
- Fluent written and spoken English is essential.
- Sufficient knowledge of Google Analytics, Adwords, YouTube and Facebook advertising (must include ‘remarketing’).
- An understanding of link building and all elements associated with running a top performing SEO program.
- Good knowledge of HTML, Java, CSS would be an added benefit.
- Knowledge of how website design and structure influence SEO.
- Good understanding of other digital marketing channels including YouTube,Facebook and Twitter.
- Good understanding of content writing and PPC marketing.
- Impeccable attention to detail with the ability to spot gaps in our SEO campaigns.
Personal qualities
- Proactive and professional attitude to work and continuous professional development.
- Well organised with a ‘can do’ attitude and able to work in a fast-paced environment.
Qualifications required
Ideally C Grades or above in Maths and English or equivalent.
About Us
We’re enabled by digital capabilities and have helped our clients to achieve great success online –
almost doubling their turnover within two months in some cases.
We are now working with exciting projects, such as Jurassica. A £100,000,000
project to build a prehistoric visitor attraction on the Jurassic Coast.
We require a hardworking, committed and invested individual who is looking to
develop themselves, and the company