Hobsons Solutions has published a new report titled Creating a Sustainable International Education: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students. The report presents results from an annual survey of international students from over 100 countries.
The idea is to draw on hard evidence to understand how to market to and recruit international students. Governments worldwide have begun to recognise the contribution HE as an export has on their economies, and so the sector has become a key area for development and investment. The report explores how to improve policies and strategies for improving recruitment.
