WTM Technology enabling Travel organised by IFITT to discuss the opportunity of “gaming and gamification in tourism”. Gaming and the application of game elements in a non-gaming context (gamification) are emerging topics in business and marketing and now spreading into the tourism industry. The workshop will address both phenomenons gamification and location-based games and... Read more » about WTM Technology enabling Travel organised by IFITT

Social media is influencing consumer behavior and communications in the marketplace. Travellers will increasingly rely on other travellers’ advice, versus advertising, guidebooks and printed material. User-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. The development of Web 2.0 for travel and TripAdvisor in particular as the largest... Read more » about ESRC Festival of Social Science 2013. Social Media: “Make or Break Reputation”