ESRC Festival of Social Science 2013. Social Media: “Make or Break Reputation”
Bournemouth University BournemouthSocial media is influencing consumer behavior and communications in the marketplace. Travellers will increasingly rely on other travellers’ advice, versus advertising, guidebooks and printed material. User-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. The development of Web 2.0 for travel and TripAdvisor in particular as the largest... Read more » about ESRC Festival of Social Science 2013. Social Media: “Make or Break Reputation”