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eTourism @WTM2016 London

November 7, 2016 @ 10:30 am - 12:15 pm


eTourism: Disrupting innovations create opportunities and challenges the tourism and hospitality industry

Disrupting innovations generate significant market structure changes, modifying the operating practices, industry structure and dominant logic. This structural change is affecting the organizational networks and the services tourism players are supposed to use to perform well in markets. Both opportunities and challenges emerge for the whole tourism and hospitality industry.

Relationships between players change as their respective roles change; this is driven by e-commerce / e-business and disruptive innovation. For instance hotels, thanks to e-business technological platforms, can now use algorithms to set yield and revenue management strategies, monitor competition in real time and allow consumers to use mobile devices to access several services. In the tourism industry, many innovations have been initiated from companies in the information technology sector. Generally, Information technology is revolutionizing products, services and markets.

7 Nov 2016, 10:30 – 12:15 London, WTM 2016

WTM Inspire Theatre – EU475

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Moderator: Professor Dimitrios Buhalis, Head of Department of Tourism and Hospitality, Director of the eTourism Lab, Bournemouth University

Further speakers to be announced



November 7, 2016
10:30 am - 12:15 pm
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Excel, London
Royal Victoria Dock
London, E16 1XL United Kingdom
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BU eTourism Lab