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WTM Technology enabling Travel organised by IFITT
November 4, 2013 @ 11:30 am - 2:00 pm
WTM Technology enabling Travel organised by IFITT to discuss the opportunity of “gaming and gamification in tourism”.
Gaming and the application of game elements in a non-gaming context (gamification) are emerging topics in business and marketing and now spreading into the tourism industry. The workshop will address both phenomenons gamification and location-based games and introduce best practices within the tourism industry. According to the WTM Global Trends Report 2012 gamification is one of the major trends in the next years. Many travel companies and destinations (Tourism Ireland, Australia Tourism Board, Lufthansa) and hospitality (Marriott, Starwood Hotels & Resorts) have already applied the concept of gaming in their business to create new experiences which are fun and engaging for customers and employees likewise.
In addition, games going mobile and provide new the opportunity to immerse tourists on-site throughout exciting storytelling and role-playing, challenges and social interaction with other players. Augmented Reality (AR) in combination with gaming will open more opportunities for tourists and visitors: to engage with a destination and its history, architecture, heritage and traditions; to interact not only with the physical surroundings but also with other people. By challenging the player throughout the destination visit, an AR gameplay merges the virtual and physical worlds and enhances the tourist experience in a fun and enjoyable, but more importantly memorable and unique way. The role of gaming and gamification is a cutting-edge concept in tourism marketing. Participants in this workshop will:
- Understand the concept of gaming and its impact on the tourist experience
- Learn how gaming can be applied in the tourism context
- Learn from leading experts in the field about current best practices and future opportunities of gaming for the tourism industry
International Federation for Information Technology and Travel and Tourism IFITT
Chaired by : Professor Dimitrios Buhalis IFITT President and Director eTourism Lab at Bournemouth University
Event Programme:
| Speakers | Company | Topic |
| Welcome opening | ||
| Jessika Weber , Feifei Xu & Dimitrios Buhalis |
eTourism Lab Bournemouth University | Augmented Reality Gaming: A new Paradigm for Tourist Experience? |
| Antonio Coelho* | Porto University | Location-based Games for Tourism |
| Mads Haahr | Haunted Planet | tbd |
| Hans Petter Aalmo* | Visit Norway | Holmenkollen Ski Jump. 600.000.000 Jumps made. Still Counting. |
| Roman Rackwitz* | Founder & CEO Engaginglab | Gamification |
| Francesco Terragni | Kayak | Gamification in Meta Search Engines |
| Panel Discussions and Q&A session | Our experts will answer questions related to gaming and gamification in tourism | |
* confirmed speakers
Moderator:
Professor Dimitrios Buhalis, IFITT President and Chair in Tourism at Bournemouth University
Secure your place through:
http://ifitt.eventbrite.co.uk/