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eTourism Dynamics: SMART TOURISM @WTM 2015

November 2, 2015 @ 12:15 pm - 2:15 pm


BU eTourism Lab WTMBU eTourism Lab WTM and IFITT event: eTourism Dynamics

Monday 2 November 2015 
12:15-13:30 WTM Global Stage

Smart Tourism workshop puts in agenda the main trends and challenges of smart tourism as well as discussion of research result on Smart Tourism conducted by eTourism Lab.

Smartness takes advantage of technology to process data in real time to produce services and products which are of value for all involved. Smart Tourism Destinations successfully implement smartness to improve the competitiveness of their destination and enhance the social, economic and environmental prosperity. Through using technology to ensure people are interconnected, processes can be designed to generate value to all stakeholders involved. This interactive workshop will discuss the principles of smartness and how they can be applied in a real life context. The workshop will bring together academic research and professional practice to explore how smart tourism will enable tourism destinations to take advantage of the emergent technologies.

The workshop will be chaired by Professor Dimitrios Buhalis Director of eTourism Lab Bournemouth University.

Invited Panelists © indicated confirmed

© Professor Dimitrios Buhalis Director of eTourism Lab Bournemouth University: Smartness and Smart Tourism

© Antonio Lopez De Avila (SEGITTUR-Spain): Smart tourism destinations – Making Spain a smart destination

© Richard Hatter (Hotel ICON, Hong Kong) : Smart hotels in smart destinations

© Andreas Koukas (Hilton Hotels Worldwide) : Social media and smart hospitality

© Michael McCartan (DUETTO) : Revenue Strategies, Profitability and Economic Impacts

© John Seaton (Cendyn): interconnecting systems and creating a tourism ecosystem


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The event is free of charge but you need to register on BOTH here for this specific event and ALSO for the World Travel Market. To register for 4 days and thererore to have access on Monday please use

1. Once you have registered to attend the BUeTourismLab WTM and IFITT event-eTourism Dynamics Technology and hotel distribution online and have received your booking confirmation please follow the link to the WTM website and register for your Visitor Badge on Monday Access to WTM

Important: The Monday invite only restriction does not apply to BUeTourismLab WTM and IFITT event attendees! please complete the registration form using this link and receive your Monday – Thursday WTM badge.

2. Please remember to bring both you WTM Visitor Badge and IFITT booking confirmation with you on the day.

Monday Access to WTM



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