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BU Festival of Learning – eTourism Innovations
June 10, 2013 @ 8:00 am - 5:00 pm
Cutting-edge issues:
- Social Media, Location Based and Mobile (SoLoMo) Marketing
- Social Transformation and the new generation of ‘digital travellers’
- Augmented Reality and Gaming
- Online Reputation and E-Branding
Agenda
| 13:00-13:30 |
Registration and Welcome
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| 13:30-15:30 |
eTourism innovations and tourism and hospitality competitiveness
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| Dimitrios Buhalis | Introductions to eTourism innovations | |
| Barbara Neuhofer | Technology Enhanced Tourist Experience | |
| Ivana Rihova | Consumer-to-consumer co-creation in the tourism and event experience | |
| Philip James | Active Seniors’ engagement with online media in their holiday purchases. | |
| Vicky Loi | Branding eWord of Mouth and Online Reputation for tourism and hotels | |
| Rowena Revill (DorsetCreative) | Innovative applications for tourism business | |
| Ramona Wagner(DigitalTourismThinkTank)
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Benchmark of e-tourism destinations worldwide-Global best practice | |
| Philip Alford Digital | Destinations and competitiveness of Small businesses | |
| 15:30-16:00 | Break | |
| 16:00-18:00 |
eTourism Innovations and the future applications and reengineering of travel experience |
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| Dimitrios Buhalis | Introductions and reengineering travel experiences | |
| Nicolas Gregori | The Service of Now – Innovative service marketing delivery using social media | |
| Nao Li (Beijing Union University) | Smart Tourism Cities and destinations | |
| Soultana Symeonidou | SoCoMo-Social Context Mobile Services in Tourism and the EU DIG project | |
| Feifei Xu | Marketing tourism via games — understanding the motivation of tourist players | |
| Jessika Weber | Augmented Reality Gaming for tourism and hospitality | |
| Laura Mulhern (South West Artwork) and Liz Gordon (Brilliantfish) | Implementing Gaming at Corfe Castle | |
| Zornitza Yovcheva | Smartphone Context-Aware Augmented Reality Applications in Tourism | |
| 18:00-18:30 | Networking | |
| 18:30 -late | Snacks and Drinks at Slug and Lettuce Pub in Bournemouth (http://www.slugandlettuce.co.uk/slug-bournemouth) | |
Register for the FREE event at http://etourisminnovations.eventbrite.co.uk/.
Please engage with the event on the Facebook group ( https://www.facebook.com/events/550497218315609/?fref=ts) to achieve maximum interactivity and networking possibilities prior to the event!
IFITT and the School of Tourism are looking forward to an exciting day full of vibrant discussions that are highly relevant in the digital era, which requires tourism organisations and destinations to use information and communication technologies to strengthen their competitiveness.
For more information please contact: Professor Dimitrios Buhalis (IFITT President) at ifitt@ifitt.org or dbuhalis@bournemouth.ac.uk.