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eTourism: harnessing technology to increase competitiveness
June 28, 2016 @ 9:00 am - 1:00 pm
free
09:00 -13:00 Tuesday 28th June,
Kimmeridge House, Bournemouth University, Talbot Campus Bournemouth, BH12 5BB
The Internet of Things, Big Data, wearable technology and augmented reality are just a handful of the technological innovations driving change in our business and personal lives. To stay competitive, the tourism industry needs to understand, respond to and harness these opportunities. Research from Bournemouth University into Smart Tourism Destinations can help organisations to take advantage of new developments and strengthen both their strategies and competitiveness.
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INDICATIVE SCHEDULE
09:00-09:30 Arrival – Registration
09:30-10:30 Smart Tourism and cocreation of value for all stakeholders
Professor Dimitrios Buhalis (Bournemouth University): The agile tourism destination
Dr Barbara Neuhofer (Bournemouth University): Co-creating smart tourist experiences
Kim Boes (Bournemouth University): Smart Tourism destinations – lessons from Amsterdam
10:30-11:30 eBournemouthHUB – The Digital ecosystem
Dr Philip Alford (Bournemouth University): Digital competence – Lessons from Bournemouth Hotels
Tom Keeping (keepingand.co): Lovely online presence and the CoastalBid web site
Ruth Spencer, Sector Growth Manager – Creative & Digital, Bournemouth Borough Council
Lee Mallon (rarelyimpossible): Making Bournemouth a smart city
11:30-12:00 Break
12:00-13:00 Digital Competence Benchmarking: Lessons from Bournemouth Hotels
Panel Discussion on the findings of the BU-BHA-BAHA-Tripadvisor project
Dimitrios Buhalis, Philip Alford and Anuschka Heid (Bournemouth University)
Hoteliers Panel : Andrew Woodland (FJBHotels), Paul Clarke (Hallmark Hotels); Rosie Wallace (Marsham Court Hotel), Sara Uzzell Whitehall Hospitality), John Marsh (Oceana Hotels)
13:00 Conclusions and farewell
The event will take place as part of the Bournemouth University Festival of Learning 2016. It is organised by Professor Dimitrios Buhalis, Director of the eTourismLab and Head of Department Tourism and Hospitality,Bournemouth University.
The Department has considerable expertise in eTourism and has participated in a range of research projects to develop knowledge and understanding of eTourism as well as eTourism methodologies to cocreate value for all stakeholders involved.
Followed by 14:00-18:00 Accessible tourism: a benefit to everyone https://goo.gl/4dYKrM