Going ‘behind the scenes’ in Paralympic Production: Channel 4 and the broadcasting of the Rio 2016 Paralympic Games
Channel 4 – the UK’s official Paralympic broadcaster – aimed to give the Paralympic Games a fresh new look through their challenging and innovate broadcasting strategy and marketing campaigns. This session provides an insight into the production decisions taken by Channel 4 in the broadcasting and marketing of the Games from London 2012 to Rio 2016, giving you a unique insight into the ‘behind the scenes’ of Paralympic production. The findings are based on a two year BU research project that is the first study of its kind to explore the production of the Paralympics and the wider impact on public attitudes toward disability.
Event organised by: Emma Pullen
